Associate Media Manager - Paid Search

Home Depot; Smyrna (GA); On-site; USD 75,000 - 95,000; Full time

Job summary

The Home Depot is hiring an Associate Media Manager in Smyrna, GA to support paid search campaign planning and execution of addressable channel components. You will optimize campaigns, engage in omni-channel planning, and help drive reporting aligned with marketing goals.

Your role includes managing bidding and targeting details, collaborating with agencies, and mentoring peers within the channel organization. A strong background in paid search and analytics is expected.

Qualifications

• Must be 18 years or older and legally permitted to work in the United States.
• 3+ years of experience actively managing and implementing large paid search programs and budgets.
• Experience with retail websites and analytics.
• Experience with large digital properties such as Google SA360 and Bing.

Responsibilities

• Campaign Management - implement and optimize addressable channel campaigns with autonomy; support test & learn agendas.
• Channel Management - assist omni-channel planning, buying/activating and reporting; coordinate with agencies and partners.
• Organizational Alignment - build relationships with internal/external stakeholders; share best practices; mentor within the channel team.

Skills

Campaign management

Paid search

Bidding

Targeting

Analytics

Communication

Team collaboration

Education

Bachelor's degree

Tools

Google SA360

Bing

Meta

Reddit

Pinterest

YouTube

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Associate Media Manager is responsible for supporting the planning of paid search campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports:

This position typically reports to Manager or Media/Sr. Manager of Media

This position has 0 Direct Reports

Travel Requirements:

No travel required.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 3+ years of experience actively managing and implementing large paid search programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as GoogleSA360 and Bing
• Experience with newer properties such as Meta, Reddit, Pinterest & YouTube
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Strong communication, presentation, and writing skills

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

No additional education

Minimum Years of Work Experience:

3

Preferred Years of Work Experience:

No additional years of experience

Minimum Leadership Experience:

None

Preferred Leadership Experience:

None

Certifications:

None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict