Associate Media Manager - Orange Apron Media

Home Depot; Smyrna (GA); On-site; USD 70,000 - 95,000; Full time

Job summary

The Home Depot is seeking an Associate Media Manager to support the planning and execution of omni-channel campaigns, driving optimization of in-house addressable components in line with marketing goals.

You will participate in campaign activations, tracking performance, and reporting, while collaborating with internal teams and external partners to ensure best practices and effective media execution.

Qualifications

• Bachelor's degree is required.
• 3+ years of experience in omni-channel digital programs and budgets.

Responsibilities

• Assist in planning and executing omni-channel campaigns and addressable channel components.
• Support campaign activations and reporting to marketing goals.
• Collaborate with internal stakeholders and agencies to align strategies and optimize performance.

Skills

Campaign management

Channel management

Stakeholder communication

Data analysis

Presentation skills

Education

Bachelor's degree

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports:

This position typically reports to Manager or Media/Sr. Manager of Media

This position has 0 Direct Reports

Travel Requirements:

No travel required

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

No additional education

Minimum Years of Work Experience:

3

Preferred Years of Work Experience:

No additional years of experience

Minimum Leadership Experience:

None

Preferred Leadership Experience:

None

Certifications:

None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict