Associate Media Manager

Brunswick Corporation; Chicago (IL); Hybrid; USD 67,000 - 96,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with match

Wellbeing program

Product purchase discounts

Job summary

Brunswick Corporation in Chicago, IL seeks an Associate Media Manager to join Brunswick’s Performance Marketing COE, driving planning, building, optimization and reporting of campaigns across paid media channels. This role will scale our DTC paid media program while maintaining cost efficiency.

You will manage day‑to‑day activation on Google Ads, Meta and emerging platforms like TikTok and YouTube, collaborating with cross‑functional teams to turn data into actionable insights that drive growth.

Qualifications

• 3-5 years in advertising, media management and/or media buying with hands-on execution in planning and running large-scale campaigns across Google, Bing and Meta.
• Ecommerce background with Shopify experience preferred.
• Experience designing, setting up and analyzing A/B tests.
• Strong analytical skills and ability to translate data into insights.
• Clear verbal and written communication; highly organized with problem-solving abilities.

Responsibilities

• Assist strategic development of channels and regions with road-maps and forecasts.
• Handle campaign setup, budget pacing, trafficking, and A/B test implementation.
• Own media optimization using data-driven insights and KPI delivery.
• Collaborate with brand, digital marketing, analytics and creative teams.
• Analyze performance, generate reports, and provide actionable insights.

Skills

Paid search

Paid social

A/B testing

Analytics

Communication

Multi-channel

Shopify

Ecommerce

Tools

Google Ads

Meta

TikTok

YouTube

Job description

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Job Description

Location: Chicago, IL

Workplace Category: Hybrid, 3x in office per week

Travel Required: No

Direct Reports: No

Pay Range: $66,600-95,750

Visa Sponsorship: Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

We’re looking for an Associate Media Manager to join Brunswick’s Performance Marketing Center of Excellence (COE), supporting tactical campaign development, execution and optimization. This role is a key partner in driving best‑practice digital activation, with responsibility for planning, building, optimizing, and reporting on campaigns across supported brands, regions and paid media channels.

This role will support scaling our DTC paid media program across digital channels to maximize results while maintaining cost efficiency. This is a hands‑on role responsible for managing day‑to‑day campaign execution, testing strategy, and optimization across established and emerging platforms. You’ll manage existing channel performance (e.g., Google Ads, Meta) and identify new growth opportunities (e.g., TikTok, YouTube).

The ideal candidate brings a growth mindset and strong expertise across core digital channels, including paid search, paid social, online video, and programmatic display, with the ability to translate strategy into operational excellence that drives business impact.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Strategic Development:

• Assists in the strategic development of assigned channels and regions, including participation in ideation sessions, channel road‑mapping, quarterly paid media executive summaries, and forecasting.
• Collaborate with cross‑functional teams including brand & digital marketing, analytics and creative to align paid media efforts with overall marketing objectives.
• Provides proactive tactical optimization recommendations for assigned channels.

Campaign Execution:

• Deliver operational excellence, ensuring our paid media programs are meeting best practice standards with flawless media execution and management.
• Handles campaign setup and execution for assigned channel(s), including campaign building, budget pacing, creative trafficking and A/B test implementation.
• Own media optimization using data‑driven insights to deliver against defined KPIs.
• Responsible for liaising with creative/marketing teams for asset delivery.

Reporting:

• Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data‑driven decisions and continuous optimization.
• Responsible for providing frequent pacing and performance updates for assigned channels and regions, including data review and insights generation for recurring reporting deliverables.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

**Required Qualifications:**

• Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search and paid social, with hands‑on executional experience in planning and running large‑scale campaigns across Google, Bing and Meta (agency experience preferred).
• Background in eCommerce, with Shopify experience preferred
• Experience designing, setting up, and analyzing results for A/B tests.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Strong verbal and written communication.
• Detailed oriented, organized with creative thinking and problem‑solving abilities.
• Global media management experience recommended but not required.
• Multi‑channel planning or activation experience recommended but not required.

Working Conditions:

• 3x in office per week required

The anticipated pay range for this position is $66,600-95,750_ , _ annually. The actual base pay offered will vary depending on multiple factors including job‑related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick’s comprehensive and high‑quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [e-mail] for support.

Brunswickand Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [e-mail] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [e-mail].

#Brunswick Corporation

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