Associate Media Director (Local Hero)

Local Hero Holdings Company; Boulder (CO); Remote; USD 90,000 - 110,000; Full time

Benefits offered by this job

Remote work

Flex PTO

Holiday schedule

Health, dental, vision coverage

401k match

Employee Assistance Program

Life Insurance

Pet Insurance (ASPCA)

Wellness programs

Job summary

Local Hero is seeking a sharp and strategic Associate Media Director to lead our media team, developing integrated media plans for major national and international brands. This role reports directly to the President and COO and sits within the Operations function. This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates across several U.S.

states. You’ll lead, coach and execute across digital media to drive results and efficiency.

Qualifications

• Minimum 5 years of media planning, buying and reporting experience.
• Minimum 1–2 years managerial experience.
• Experience with offshore and distributed teams.
• Minimum 1–2 years attribution/tracking using GTM and/or ad servers.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media or related field preferred, but not required.

Responsibilities

• Lead lifecycle and execution of core digital media functions across an on- and offshore team.
• Be player-coach, mentoring talent while handling media buys, presentations, reporting and QA.
• Serve as a key internal expert across digital media channels and platforms.
• Create and refine media planning and buying strategies, platforms and media mixes.
• Identify and implement new platforms, technologies and processes, including AI.
• Collaborate with Creative and Campaign Operations leads for smooth handoffs.
• Directly manage Google Tag Manager, ad servers and media data tracking, attribution, analysis and UTM.

Skills

Media planning

Media buying

Reporting

Team leadership

Attribution & tracking

Remote/offshore collaboration

Education

Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media

Tools

Google Tag Manager

Ad servers

Job description

Local Hero is seeking a sharp and strategic Associate Media Director to lead our media team providing leadership in creating and executing the development of integrated media plans for major national and international brands. This role reports directly to the President and Chief Operating Officer and rolls into the larger Operations function within the company.

Local Hero helps franchisees and agents dominate local marketing and stay ahead of the competition with hyper-local ads, live consumer calls and real-time leads. Our easy-to-use local marketing platform is a convenient app designed to drive revenue generation and make life easier for our customer partners.

If you are seeking an exciting, sales-focused marketing role with an awesome team, please read further!

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations:

Colorado, Arkansas, Florida, Illinois, New Hampshire, North Carolina, Ohio, Texas, Utah.

Candidates in other locations within the U.S. May be considered if they are planning to move to one of our locations within a reasonable timeframe before or after hire at their own expense. Relocation assistance is not provided.

If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

A Day in the Life

• Lead the lifecycle and execution of four core digital media functions – planning, buying, quality checks and reporting – across an on and offshore media buying team
• Be the player-coach media manager – both leading/managing the team priorities, mentoring talent, while also operating and executing directly on media buys, presentations, reporting and QA when needed
• Serve as a key internal subject matter expert across digital media channels and platforms
• Create, evaluate and refine overall digital media planning and buying strategies, digital platforms, and media mixes for each corporate client
• Innovate, identify and implement new media platforms, technologies and processes, including use of AI, to increase efficacy and efficiency of overall media practice
• Collaborate with Creative and Campaign Operations leads to ensure smooth hand-offs in between Operational functions
• Directly manage Google Tag Manager, ad servers, and media platform data tracking, attribution, analysis and UTM

Here’s what you need to get our attention:

• Minimum of 5 years of media planning, buying and reporting experience
• Minimum of 1-2 years managerial experience
• Previous experience with offshore and distributed teams
• Minimum 1—2 years attribution and tracking, preferably using Google Tag Manager and/or ad servers
• Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media or a related field is preferred, but not required.

Here’s what will make us call you for sure:

• Ability to effectively prioritize high volume of campaigns at high quality in terms of performance and execution
• Previous experience driving report automation.
• Empathetic to clients’ needs and seeks creative ways to partner with clients to help them meet their needs.
• Proven leadership ability - experience managing direct reports and collaborating with internal partners.
• Excitement to train, motivate & develop a small but might Media Operations Team

And if we haven’t convinced you yet, here’s why you’ll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn’t a 4-letter word:

• Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
• Time off is as important as hard work! Salaried employees are on a Flex PTO plan
• Generous holidays including a reduced schedule between Christmas and New Year’s
• We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
• Access to Flexible Spending Accounts Plan
• Matching traditional and Roth 401k
• Employee Assistance Program
• Supplemental tenure-based leave: self-care and family first
• Life Insurance
• Legal Assistance plan
• Pet Insurance discount through the ASPCA
• A killer culture with team members who have your back!

Compensation: $90,000-$110,000/year

COME AS YOU ARE:
Your gender, your gods, your skin tone, and who you love don’t make a difference here. We’re all about building a team where talent shines and uniqueness is respected. At Local Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, if you’re great at what you do, we want to hear from you!