Senior Director, Performance Marketing Operations – O&O Lead Generation (Local Hero)
Local Hero Holdings Company
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Benefits offered by this job
Job summary
Qualifications
- 7+ years of progressive performance marketing experience in an O&O lead generation environment.
- Bachelor's degree in Business, Marketing, Analytics, Finance, or a related field required.
- Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
Responsibilities
- Lead and directly manage operational execution across all Owned & Operated pay-for-performance programs.
- Translate executive priorities into scalable operational plans and measurable outcomes.
- Establish operational processes and manage initiatives to improve efficiency and scalability.
- Drive cross-functional accountability to ensure initiatives are executed successfully.
- Oversee tracking, analytics, and optimization across channels.
Skills
Education
Tools
Job description
Visiqua, a Local Hero Company, is scaling our Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations, O&O Lead Generation to drive the operational execution of our pay-per-call, pay-per-lead, and CPA marketing programs.
Working closely with the President and COO, you will translate business strategy into scalable execution across our customer acquisition engine.You'lloversee the operational implementation and ongoing performance of multiple acquisition channels, ensuring programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth.
We'reseeking a performance marketing professional with deep experience in pay-per-call and pay-per-lead marketing within an Owned & Operated (O&O) environment supporting pay-for-performance customer acquisition programs. The ideal candidate understands how direct-response businesses generate, monetize,optimize, and scale consumer demand while maintaining operational excellence, lead quality, conversion performance, and revenue growth.
As a senior member of the O&O team,you'llhelp scale the business by driving cross-functional initiatives, building operational processes, and turning strategic priorities into measurable results.
This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, Utah.
Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.
Ifyou'reexcited by the opportunity to help build and scale a high-growth performance marketing business in an entrepreneurial environment,we'dlove to meet you.
- Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs.
- Translate executive priorities into scalable operational plans and measurable business outcomes.
- Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency.
- Drive cross-functional accountability to ensure initiatives are executed successfully.
- Identifyoperational bottlenecks and implement improvements that support continued business growth.
- Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.
- Ensure programs launch accurately, efficiently, and on schedule.
- Drive operational excellence across all lead generation initiatives.
- Partner with leadership to prioritize operational investments and growth opportunities.
- Own the operational reporting framework supporting executive decision making.
- Establish KPIs, dashboards, forecasting, and operational performance reporting.
- Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency.
- Translate complex data into actionable recommendations for executive leadership.
- Drive continuous optimization across acquisition channels through data-driven decision making.
- Oversee tracking architecture, attribution, QA processes, and reporting infrastructure.
- Ensureaccuratemeasurement from traffic source through lead generation, conversion, and revenue.
- Partner with development and technology teams to improve system capabilities and operational scalability.
- Champion automation and process improvements that reduce manual work while improving accuracy.
- Serve as the operational partner to executive leadership across Product, Technology, Finance, Marketing, Sales, and Operations.
- Lead complex cross-functional initiatives involving multiple internal teams and external partners.
- Ensure organizational alignment around priorities, timelines, and businessobjectives.
- Build strong operational discipline across the organization while fostering collaboration and accountability.
- 7+ years of progressive performance marketing experience, includingsignificant experiencein an Owned & Operated (O&O) lead generation environment supporting pay-for-performance customer acquisition programs.
- Bachelor's degree in Business, Marketing, Analytics, Finance, or a related fieldrequired.
- Demonstrated leadership experience managing complex, cross-functional initiatives.
- Deep understanding of pay-per-call, pay-per-lead, CPA, affiliate marketing, and direct-response business models.
- Strong understanding of operational metrics including CPL, RPC, conversion rates, ROI, profitability, customer acquisition costs, and lead quality.
- Advanced analytical skills with exceptionalproficiencyin Excel/Google Sheets.
- Hands-on media experience in one or more digital media platforms (Google, Meta, Tik Tok, etc)
- Knowledge of AI-powered call center or voice agent programs.
- Ability to thrive in an entrepreneurial, fast-moving environment.
Success in this role means building an operational organization capable of supporting sustained growth across our O&O performance marketing business. It will feel like operating a business within a business that moves quickly and requires constant vigilance, regular pivots and strong accountability to the bottom line.
- Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
- Time off is as important ashard work! Salaried employees are on a Flex PTO plan
- Generous holidays including a reduced schedule between Christmas and New Year’s
- We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
- Access to Flexible Spending Accounts Plan
- Matching traditional and Roth 401k
- Employee Assistance Program
- Supplemental tenure-based leave: self-care and family first
- Life Insurance
- Legal Assistance plan
- Pet Insurance discount through the ASPCA
- A killer culture with team members who have your back!
- In-person and virtual connection points for culture building and team members who have your back!
Compensation:$135,000.00-$150,000.00/year + 10% bonus
COME AS YOU ARE:
Your gender, your gods, your skin tone, and who you lovedon’tmake a difference here.We’reall about building a team where talent shines and uniqueness is respected. AtVisiquaandLocal Hero we hire based on smarts, skills, experience, and potential—nothing else. Whoever you are and wherever you come from, ifyou’regreat at what you do, we want to hear from you!
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