Associate Marketing Operations Manager

Blackline Systems Inc; Los Angeles (CA); On-site; USD 112,000 - 140,000; Full time

Benefits offered by this job

Incentive programs

Benefits & wellness plans

Pay transparency

Job summary

BlackLine is seeking a seasoned Marketing Operations professional to own Marketo programs and Salesforce integrations in a fast-paced environment. You will design scalable campaigns, manage lead scoring, and partner with cross-functional teams to optimize funnel performance.

The role emphasizes hands-on Marketo administration, data governance, and strategic advisory to marketing and adjacent teams. Strong certification and API knowledge are highly valued.

Qualifications

• 6 years in demand generation/marketing operations.
• Hands-on Marketo and Salesforce.com experience required.
• 4 years of experience as a Marketo system admin.
• BA/BS in marketing, business or computer science; Adobe Marketo Engage certification is preferred.
• Knowledge of API connectors for integration between Marketo and other systems/databases.

Responsibilities

• Design processes and maintain Marketo in support of scalable campaign targeting and lead segmentation.
• Build and produce repeatable ROI reports for marketing funnel activities.
• Optimize operations strategy and processes.
• Advise and deploy campaigns including nurture, webinars, content, events, and lead scoring.
• Act as internal advisor on B2B demand generation best practices.
• Develop complex campaign requests for internal partners.
• Analyze program performance and optimize lead flows.
• Manage project intake to deployment using best-practice PM skills.
• Improve data intake and marketing database hygiene.
• Support Marketo database administration and monitor lead creation in Marketo/Salesforce.
• Manage vendors and 3rd party integrations with Marketo.
• Perform other duties as assigned.

Skills

Demand generation

Marketing operations

Cross-functional collaboration

Lead scoring

Project management

Education

BA/BS in marketing, business or computer science

Tools

Marketo

Salesforce.com

HTML

Excel

Job description

Make Your Mark:

This role blends hands-on execution with strategic influence. Day-to-day, you build and optimize Marketo programs/campaigns, run A/B testing where it makes sense, support nurture programs, track performance across channels, and maintain clean documentation and data governance across Marketo and Salesforce. You bring deep, super proficient Marketo expertise - you understand our lead scoring model and how it connects to the programs/campaigns you build and make recommendations for adjustments as needed. You also act as a strategic partner to other marketing teams and select teams in other departments, advising on lead routing, campaign operations, and cross-functional process improvements - balancing tactical ownership with advisory influence.

You’ll Get To:

• Design processes and maintain our marketing automation system (Marketo) in support of scalable campaign targeting, lead source attribution, lead segmentation, and lead scoring
• Build and produce repeatable reports on the ROI of all marketing and other funnel activities
• Optimize and document operations strategy and processes
• Advise, build, deploy, track and report on all types of marketing campaigns - nurture, webinar, content, events, lead scoring, etc
• Act as the primary internal advisor/expert on B2B demand generation campaign set up and best practices
• Build and execute complex campaign requests per the needs of internal marketing partners
• Work with campaign managers to analyze the performance of programs - lead scoring rules, campaign performance and optimization of lead flows
• Manage individual project requests from intake to deployment using best practice project management skills
• Continuously improve data intake and management workflows, including list cleansing, list uploads and overall marketing database hygiene.
• Act as the primary system administrator to support ongoing management of the Marketo database
• Monitor lead creation and flows within Marketo and Salesforce
• Manage vendors and 3rd party integrations with Marketo
• Perform other duties as assigned.

What You’ll Bring:

• * 6 years in demand generation/marketing operations
• * 6 years hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required
• * 4 years of experience as a Marketo system admin
• * B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
• * Successful track record of implementing and managing marketing automation systems and associated integrations
• * Strong ability to work cross functionally
• * Demonstrated advanced Marketo skills.
• * Excellent planning and project management skills
• * Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
• * Advanced Excel skills, including V-lookups, Pivot tables, and data reporting
• * High attention to detail with high volume output
• * Must be highly driven and self-motivated for a fast-paced evolving environment
• * BA/BS in marketing, business or computer science
• * Adobe Certified Expert - Adobe Marketo Engage Business Practitioner is required
• * Knowledge of API connectors for integration between Marketo and other systems/databases
• * Ability to write HTML preferred

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.

Salary Range:

$112,000.00-$140,000.00

Pay Transparency Statement:

Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location.

In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

We are committed to pay transparency and ensuring candidates have clear information about compensation expectations. For roles that include variable incentive components such as an Incentive Compensation Plan (ICP) or On-Target Earnings (OTE), the compensation structure may follow a split model - for example, a 50/50, 70/30, or 60/40 ratio between base salary and variable incentive.

Accommodations:

BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.