Associate Marketing Manager (Remote) US

Cengage Group; Billings (MT); Remote; USD 52,000 - 83,000; Full time

Job summary

Cengage Group is seeking a Marketing professional to develop and implement plans, analyze market trends, and manage campaigns that drive both B2B and B2C outcomes within the edtech space. The role emphasizes collaboration with cross-functional teams, data-driven decision making, and a passion for digital education.

The position, aligned with Cengage's ed2go initiative, offers full-time employment in a dynamic learning environment and opportunities to influence learner outcomes across multiple

Qualifications

• BS or BA in Marketing, Communications, Business, or related field.
• Ability to manage multiple priorities effectively.
• Proficiency in market analysis and strategy development.
• Self-motivated with strong responsiveness.
• Highly organized with attention to detail.
• Excellent written, verbal, and presentation skills.
• Collaborative mindset with interpersonal strengths.
• Passion for digital education and positive customer outcomes.
• Experience in B2B and B2C marketing.
• Ability to lead cross-functional projects.
• Experience optimizing marketing campaigns and processes with automation.

Responsibilities

• Develop and implement marketing plans aligned with goals.
• Collaborate with cross-functional teams to deliver results.
• Analyze market trends and identify opportunities.
• Implement and manage innovative marketing strategies.
• Support communications through technology.
• Provide effective support to the marketing team to achieve objectives.

Skills

Multi-tasking

Market analysis

Strategy development

Strong communication

Presentation skills

Digital marketing

B2B/B2C marketing

Project leadership

Cross-functional collaboration

AI tools in marketing

Education

BS in Marketing

BA in Marketing/Communications/Business

Tools

Salesforce Pardot

Amplitude

Google Analytics

WordPress

Adobe Creative Suite

Email service platforms

Microsoft Office

Job description

California, USA

United States

Full time

We believe in the power and joy of learning

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. This position aligns closely with ed2go, part of Cengage, which is an industry leader in affordable online learning for adults.

What you'll do here:

• Develop and implement marketing plans that align with Cengage's goals

• Collaborate with cross-functional teams to deliver results through alignment

• Analyze market trends and determine strategic opportunities

• Implement and manage innovative marketing strategies

• Support internal and external communications through technology

• Provide effective support to the marketing team to help achieve objectives

Skills you will need here:

• BS or BA in Marketing, Communications, Business, or a related field

• Ability to effectively manage multiple priorities

• Proficiency in market analysis and strategy development

• Self-motivated with a strong focus on responsiveness

• Highly organized with attention to detail

• Outstanding written, verbal, and presentation skills

• Positive, collaborative approach with strong interpersonal skills

• Passion for digital education and positive customer outcomes

• Experience with B2B and B2C marketing

• Ability to lead cross-functional or group projects

• Experience optimizing and automating marketing processes and campaigns

Preferred Skills and Experience:

• Multiple years of experience in marketing roles

• Practical experience with eCommerce and online customer acquisition strategies

• Proficiency with Salesforce Pardot, Amplitude, Google Analytics, and WordPress

• Proficiency with Adobe Creative Suite and email service platforms

• Proficiency in Microsoft Office Suite

• Knowledge of government education funding

• Experience delivering campaigns across a variety of marketing channels

• Experience using AI tools to support marketing and other professional functions

• Channel marketing experience

• Product marketing experience

Cengage is committed to working with broad talent pools to attract and hire strong and highly qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [e-mail] .

About Cengage

Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.

5% Annual: Individual Target

$52,000.00 - $83,200.00 USD

Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.