Associate Marketing Manager, Global Toy Brand

Mattel, Inc.; El Segundo (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA, is seeking an Associate Marketing Manager for American Girl to drive end-to-end toy marketing strategy and product segmentation on the Global Brand Team.

You’ll partner with design, development, finance and retail to bring products to market with strong business results. The role focuses on day-to-day product management, portfolio planning, and delivering insights to guide brand strategy.

Qualifications

• Marketing experience with KPI understanding and data analysis
• Ability to synthesize data and pull insights to create recommendations
• Strong presenting in front of large groups and a senior level audience
• Excellent written and verbal communication and strong project management skills

Responsibilities

• Own day-to-day management of the product segments and act as point of contact for toy inquiries and dissemination of toy information
• Collaborate with the manager to manage the product portfolio and all key product line tools and documents, develop business strategies, objectives & insights and manage the P&L
• Ensure all toy marketing projects are supported by business strategy, objectives and insights
• Work closely with cross-functional partners to bring innovative toys to market on time and on budget, backed by Consumer Insights
• Collaborate with manager in gaining buy-in for global product strategies at all levels and executional commitment from internal partners to activate across markets
• Assist with managing margin targets and line plans from initiation to completion with cohesive hand off to commercial team
• Prepare for and deliver presentations that convey a strategic message to large audiences
• Own product lifecycle, working closely with the supply planning, demand planning, retail and commercial teams
• Lead global business reporting and analysis
• Monitor key trends, brands and competitors’ performance in all markets
• Provide product inputs for creative brief development and high-profile marketing efforts
• Take initiative to clarify changing business needs and work with team to find solutions

Skills

Marketing

KPIs

Data analysis

Presentation skills

Project management

Cross-functional collaboration

Growth mindset

Education

MBA

Bachelor’s degree in Marketing/Business

Tools

PowerPoint

Excel

Outlook

Word

Job description

Mattel, Inc. in El Segundo, CA, is seeking an Associate Marketing Manager for American Girl to drive end-to-end toy marketing strategy and product segmentation on the Global Brand Team.

You’ll partner with design, development, finance and retail to bring products to market with strong business results. The role focuses on day-to-day product management, portfolio planning, and delivering insights to guide brand strategy.