Dasher Marketing Manager - New Bets

DoorDash; Austin (TX); On-site; USD 142,800 - 210,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks paid parental leave

Medical, dental, and vision benefits

Job summary

DoorDash is hiring a Manager for Dasher Integrated Marketing focused on Expansion & New Business Bets to drive innovative marketing strategies. You will collaborate with teams across product, marketing, and research to create engagement programs for new offerings, enhancing the experience for Dashers. Ideal candidates have over 5 years of experience in fast-paced marketing environments and are skilled in project management and data analysis.

This role emphasizes building new marketing narratives and executing campaigns that resonate with Dashers, ensuring their success within evolving verticals.

Qualifications

• 5+ years of experience in a marketing or strategy role within a high-growth environment.
• Strong skills in balancing multiple projects with attention to detail.
• Data-fluent, capable of running market analytics to assess campaign effectiveness.

Responsibilities

• Lead go-to-market strategy for new Dasher-facing programs.
• Execute marketing experiments for new offerings.
• Mentor cross-functional partners regarding best marketing practices.

Skills

Project management

Data analysis

Cross-functional leadership

Effective communication

Creative storytelling

Tools

Excel

SQL

Job description

About The Team

Integrated Marketing brings the value of DoorDash to Customers, Merchants, and Dashers by informing DoorDash’s product strategy through identifying audience needs, communicating the value of the products and services we create, and by nurturing engagement through marketing campaigns and programs. This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities— from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash.

About The Role

As a Manager, Dasher Integrated Marketing – Expansion & New Business Bets, you will be responsible for working with product management, business, marketing, and creative teams to drive supply, growth, and go-to-market strategies for emerging business areas that sit at the forefront of DoorDash’s growth. You’ll support strategic integrated marketing initiatives that drive awareness, adoption & excitement of new offer types for Dashers, and shape the marketing narrative that defines how Dashers engage with new earning opportunities. You’ll work on national GTM launches as well as scrappy ops tests to support the development and scaling of programs that increase engagement and retention within these non‑Restaurant programs – such as Pro Shopper Rewards and New Dasher education for new offer types. You’ll leverage in‑app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore. This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.

Key Responsibilities

• Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Pizza, and Alcohol.
• Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.
• Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
• Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
• Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations.
• Partner with gear and supply vendors to design, procure, and deploy delivery gear and equipment for new and differentiated offer types, ensuring Dashers are equipped to access and succeed in emerging verticals.
• Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
• Roll up your sleeves to own the success of a campaign or test: writing content, setting up in‑app and email campaigns, and bringing together other needed partners to execute your strategies.

We’re Excited About You Because…

• 5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams.
• You have strong project management skills, balancing multiple initiatives while maintaining attention to detail. You’re experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
• You’re data‑fluent and can lead and self‑serve on market/segment sizing, forecasting, and analytics to understand campaign efficacy and run A/B tests. You’re proficient in Excel and understand how to best leverage available AI tooling to gather insights and trends. Ideally, you’re also proficient in SQL (not a requirement).
• You’re audience‑obsessed and understand the value of pairing qualitative insights – by running surveys and conducting UXR interviews – with data to identify user problems and define opportunities to drive vertical growth and audience engagement.
• You can flex between strategic and executional work—developing GTM frameworks one day and writing in‑app copy the next.
• You’re an exceptional communicator—clear, concise, and persuasive.
• A builder’s mentality – you are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into integrated marketing.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future. In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information. The national base pay range for this position within the United States, including Illinois and Colorado: $142,800—$210,000 USD. We expect this position to be filled by 9/2/26.

Benefits

• 401(k) plan with employer matching.
• 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).
• Medical, dental, and vision benefits.
• 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program, among others.

Paid Time Off Details

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

Statement of Non-Discrimination

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non‑binary or gender‑non‑conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently‑abled, caretakers and parents, and veterans are strongly encouraged to apply.