Associate Marketing Manager, Commercial Property & Casualty

Liberty Mutual Insurance; Boston (MA); On-site; USD 70,000 - 110,000; Full time

Job summary

Join a dynamic marketing team within a Fortune 100 company, where creativity meets strategy! As a Marketing Manager, you will play a pivotal role in executing advertising and social media initiatives that elevate brand awareness and engagement among key audiences. Collaborating with cross-functional teams, you will develop integrated marketing strategies that not only resonate with insurance brokers and buyers but also reflect the innovative spirit of the organization. This is an exciting opportunity to shape the future of marketing in a leading global commercial insurance provider, where your insights and creativity will drive impactful campaigns and foster lasting connections.

Qualifications

• 5+ years of experience in a marketing-driven organization.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Manage execution of annual media plans to enhance brand messaging.
• Oversee social media execution and content publishing.

Skills

Marketing Communications

Project Management

Social Media Management

Creative Ideation

Analytical Skills

Education

Bachelor's degree in Marketing, Business Administration or Communications

Tools

WorkFront

Basecamp

Sprinklr

Hearsay

Job description

Pay Philosophy

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

Description

Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love the mix of art and science that comes with creating digital-first experiences and want to help deliver against key business priorities each year? Come join our Global Risk Solutions North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses in the U.S. and across the globe.

As a Marketing Manager, you will be responsible for the execution of our advertising and social media programs to drive brand awareness, consideration, and preference among insurance brokers and buyers. Working closely with Segment Marketing Managers and our Creative Services team, you will help develop and execute integrated marketing strategies that drive engagement with our target audiences and promote Liberty Mutual as a leading global commercial and specialty insurance provider.

It’s an exciting time for GRS North America Marketing! We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!

Responsibilities

• Support the development of and manage the execution of annual media plans to extend the reach of our messages in market, partnering with media agency to finalize and implement plan, including publishers, spend, tactics, production schedule, and digital measurement. Collaborate with Marketing segment leads and Creative Services team to identify messages and develop assets that align with business priorities and brand guidelines.
• Manage sponsored content thought-leadership opportunities within the media plan, working with cross-functional partners including PR, Marketing and Business stakeholders to identify topics and messaging that demonstrates our expertise and delivers value to our external audiences.
• Support and contribute to creative ideation and campaign development, working collaboratively with the Creative Services team and Marketing segment leads to inform strategy. Provide media channel insights (e.g. social, digital) and competitive intelligence to drive best in class creative executions.
• Manage social media execution for GRS North America profiles and Executive LinkedIn program, including content publishing, cross-sharing strategy, measurement, and overall tone and presence. Partner with Marketing segment leads, Creative Services team, and other business stakeholders to develop content and editorial calendars and ensure flawless delivery and execution of assets. Responsible for social listening and response.
• Manage Hearsay social media employee program to elevate presence of external facing employees on LinkedIn, including onboarding and training, communication, content management, and measurement to drive adoption and usage. Partner with cross-functional marketing colleagues to populate Hearsay channel with strategically relevant content that drives segment business goals.
• Help identify best and new practices to drive the social media and advertising program efficiency, effectiveness, and quality, acting as internal consultant and subject matter expert to other marketing and distribution departments.
• Collaborate with internal teams to establish and evaluate metrics and performance benchmarks. Synthesize results and share learnings across the organization, including partners, colleagues, senior leadership, etc.
• Ensure that projects support marketing plans and strategies, follow Liberty Mutual brand guidelines, are consistent with communication standards, and are completed within desired timelines.

Qualifications

• Bachelor's degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required
• Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization
• Experience in project management/communications platforms such as WorkFront and Basecamp is preferred.
• Experience with social media management platforms such as Sprinklr and Hearsay is preferred
• Requires advanced knowledge of marketing communications principles and practices
• Experience working with and/or managing outside agencies
• Strong oral and written communication skills required
• Ability to