Associate Marketing Director (Data Center Marketing experience highly preferred)

CBRE Group, Inc.; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

CBRE Group, Inc. in the United States seeks a Senior Marketing Manager for Critical Infrastructure Services to accelerate awareness and growth of CBRE's data center capabilities, translating complex offerings into clear market-facing narratives and ensuring global consistency in platform positioning.

You will drive integrated brand-to-demand programs, develop audience strategies across digital channels, and collaborate with global and regional teams to align messaging, events, and campaigns that

Qualifications

• Bachelor's Degree preferred with 8-10 years of relevant experience.
• Ability to translate complex capabilities into client-ready messaging.
• Strong analytical and financial acumen for budgets and reports.

Responsibilities

• Synthesize and differentiate CBRE's Data Center offering into clear, market-ready value propositions, use cases, and proof points that enable effective selling.
• Translate complex technical and service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations.
• Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes.
• Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement.

Education

Bachelor's Degree

Job description

The Senior Marketing Manager for Critical Infrastructure Services is responsible for driving clear, differentiated product marketing and integrated demand programs that accelerate awareness and growth for CBRE's critical infrastructure capabilities, with a special focus on data centers. This role focuses on translating complex offerings into crisp market-facing narratives, ensuring global consistency in how the platform is positioned, and activating brand-to-demand programs that support market understanding and sales effectiveness. Working closely with global and regional stakeholders, this role connects product clarity, digital performance, and sales enablement to create measurable impact across the customer journey.

Key Responsibilities

Crisp Product Marketing and Sales Enablement

• Synthesize and differentiate CBRE's Data Center offering into clear, market-ready value propositions, use cases, and proof points that enable effective selling

• Translate complex technical and service capabilities into simple, client-ready messaging that supports pursuits, proposals, and client conversations

• Develop activation-ready content including core messaging frameworks, case studies, thought leadership, and solution narratives that reinforce expertise and outcomes

• Ensure marketing programs directly support sales readiness, pursuit differentiation and client engagement

Global Market Consistency

• Ensure consistent global positioning and messaging for CBRE's Data Center teams while enabling flexibility for individual segment or region market activation

• Partner with global and regional marketing teams to align event strategies, investments, and campaign execution for maximum market visibility and in-person impact

• Act as a connective layer between global strategy and segment execution, ensuring priorities, narratives, and assets are aligned across markets

• Develop and manage a digital channel strategy for the business, including steering programming the @CBRE Data Centers LinkedIn and global web presence of the offering.

Integrated Brand-to-Demand Programs

• Design and execute integrated brand-to-demand campaigns that move audiences from awareness and education into targeted demand generation programs

• Build audience and persona strategies that guide content, cadence, and channel mix across digital channels including social, email, search, and web

• Lead account-based marketing initiatives that support client retention, share-of-wallet expansion, and targeted new-logo growth

• Manage digital channel strategy including paid social and search, optimizing performance across the full customer journey

• Analyze campaign performance and translate insights into continuous improvement of demand programs and sales engagement

Qualifications

• Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.

• The innovative mentality to develop methods that go beyond existing solutions

• Ability to solve unique problems using standard and innovative solutions having a broad impact on the business.

• In-depth knowledge of Microsoft Office products. Ability to comprehend, analyze, and interpret complex business documents. Ability to respond effectively to the most sensitive issues.

• to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.

• Requires intermediate knowledge of financial terms and principles. Ability to calculate complex figures. Ability to forecast and prepare budgets. Conducts financial/business analysis including the preparation of reports.

• Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing, matrix-based, multi-industry sales environment.

• Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve general results. Responsible for setting department deadlines. Errors in judgment may cause long-term impact to co-workers, supervisor, department and/or line of business.

Why CBRE

When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values - respect, integrity, service and excellence - and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to realize your full potential.

Our Values In Hiring

At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.

Disclaimers

Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.

Applicant AI Use Disclosure

We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world's largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.