Associate Marketing Automation Manager

carfax; Fremont (VA); Hybrid; USD 53,600 - 101,500; Full time

Benefits offered by this job

401(k) / DCPP matching

4-Day summer work weeks

Annual bonus program

Casual and dog-friendly office

Generous time-off policies

Job summary

Join CARFAX as an Associate Marketing Automation Manager and help shape the consumer data landscape. In this role, you'll leverage your data management expertise to ensure the integrity of consumer data and drive actionable insights through data storytelling.

The position requires collaboration with product and marketing teams to produce comprehensive reports and presentations, along with working on data integration across platforms. Competitive compensation and innovative work environment included.

Qualifications

• Minimum 3 years of experience utilizing message automation tools.
• Proven ability as a Subject Matter Expert (SME) for marketing databases.
• Minimum 1-2 years of experience with SQL for data extraction and analysis.

Responsibilities

• Manage the integration of consumer data across marketing platforms.
• Create comprehensive reporting on marketing efforts and KPIs.
• Focus on storytelling with data by collaborating with teams.

Skills

Data management expertise

Data storytelling

Experience with data visualization tools

Message automation tools proficiency

SQL for data extraction

Cross-functional collaboration

Consumer data protection knowledge

API and Webhook fundamentals

Attention to detail

Intellectual curiosity

Tools

QuickSight

PowerBI

Tableau

Looker Studio

Iterable

SendGrid

Salesforce

Job description

Join Team CARFAX as an Associate Marketing Automation Manager

Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. Join our team as a Marketing Automation Manager! One last thing : Our four-day week continues in Summer 2026!

At CARFAX we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. The position will require 3 days per week in our Centreville, VA office subject to change with future business needs.

What you’ll be doing:

• Serve as the Subject Matter Expert (SME) for data management and database structure, ensuring the integrity of CARFAX consumer data across all platforms.
• Manage the integration of consumer data across marketing and CDP platforms, acting as the primary technical point of contact for data flow.
• Focus on storytelling with data by working closely with Product and Marketing teams to translate complex reporting into actionable messaging optimizations.
• Create and maintain comprehensive reporting on marketing efforts and KPIs, utilizing data to provide clear narratives on consumer behavior.
• Establish and manage reporting alerts and monitoring processes to proactively identify data anomalies or performance shifts.
• Produce regular data-focused presentations for peers and key stakeholders.

What we’re looking for:

• Proven ability to act as a Subject Matter Expert (SME) for marketing databases and consumer data platforms (CDP)
• Proficiency in data storytelling, with the ability to analyze complex data sets and build reports that provide clear business insights.
• Previous experience with data management and visualization tools such as QuickSight, PowerBI, Tableau and Looker Studio.
• Minimum 3 years of experience utilizing message automation tools (Iterable, SendGrid, Salesforce, etc.).
• Minimum 3 years of experience working with marketing databases and consumer data platforms.
• Minimum 1-2 years of experience with SQL for data extraction and analysis.
• Experience working collaboratively with cross-functional teams to align data strategy with business goals.
• Familiarity with consumer data protection laws.
• Minimum 1 year of experience enabling cross-platform messaging with a focus on texting (SMS/MMS/RCS)
• Solid grasp of API and Webhook fundamentals.
• Strong attention to detail and ability to multitask successfully.
• Intellectually curious with an aptitude for learning and trying new things.

Bonus Points:

• Preferably 1 year of experience in web analytics (Adobe Analytics / Google Analytics).
• Proficiency utilizing JavaScript, R, and/or Python.
• Previous SDK Integration and testing experience.
• Experience managing multi-year consumer relationship building (i.e., subscription or membership programs).
• Previous experience migrating to new consumer messaging tools.
• Previous work in the automotive space.
• Two or more years of experience working with Segment (CDP).
• Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid.

Data Integrity & Architecture:

Serve as the technical SME for LMT data, managing the flow and integrity of user information between internal CARFAX databases, Iterable, Segment (CDP), etc.

Actionable Data Storytelling:

Translate complex datasets and KPIs into clear narratives and visualizations to help the Lifecycle Marketing Managers with strategy and product optimizations.

Governance & Performance Monitoring:

Establish robust data quality alerts and monitoring processes to identify anomalies, ensuring the performance of all cross-platform messaging, and company compliance with data protection laws.

What’s in it for you:

• Competitive compensation, benefits and generous time‑off policies
• 4-Day summer work weeks and a winter holiday break
• 401(k) / DCPP matching
• Annual bonus program
• Casual, dog-friendly, and innovative office spaces.
• For a comprehensive list of benefits, please visit our website: https://jobs.jobvite.com/carfax/p/benefits

Don’t just take our word for it:

• 10X Virginia Business Best Places to Work
• 10X Washington Post Top Workplace
• 9X Washingtonian Great Places to Work
• St. Louis Post-Dispatch Best Places to Work.

The anticipated annual base salary range for this position is $53,600 - $101,500. Actual compensation within this range will be determined based on a variety of factors, including geographic location, relevant experience, skills, qualifications, and internal equity considerations.

Carfax is committed to providing competitive compensation that reflects local market conditions and individual contributions. In addition to base salary, employees may be eligible for incentive compensation, long-term incentives, and a comprehensive benefits package, where applicable.