Associate Marketer: Content & Category Strategy

Lowe's Companies, Inc.; Mooresville (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Lowe’s Companies, Inc. in Mooresville, NC, HQ-based role, seeks an Associate Marketer of Content Integration to lead category messaging across customer touchpoints both in-store and online.

You will partner with Merchandising and Category Marketing to develop differentiated messaging for Homeowner and Pro segments, using consumer insights and competitive analysis to guide programs and partnerships.

Qualifications

• Bachelor’s degree in Business Administration, Merchandising, Marketing, or equivalent field or experience
• 5+ years of general Marketing experience
• 3+ years analyzing complex issues to drive insights for leadership
• Merchandising, Marketing, Category Management, Omni-Channel Retailing or related field or Lowe’s promotions
• 1 year influencing cross-functionally without formal authority
• 1 year managing projects
• Experience in large retail environment, consumer packaged goods, or agency serving Fortune 250

Responsibilities

• Build category messaging strategies with merchants and stakeholders, ensuring consistent delivery in-store and online.
• Partner with Category team to analyze data and draw actionable conclusions for program development.
• Collaborate with external vendors to develop tab and signage strategies with clear direction.
• Execute marketing of promotional plans with pricing partners and merchants across channels.
• Ensure messaging is clear, concise, and consistent across all customer touch points.
• Analyze, monitor, and report on impact of strategies with category manager quarterly.

Skills

Marketing strategy

Data analysis

Cross-functional collaboration

Project management

Omni-Channel retailing

Education

Bachelor’s degree in Business Administration, Merchandising, Marketing, or relevant field

Job description

Lowe’s Companies, Inc. in Mooresville, NC, HQ-based role, seeks an Associate Marketer of Content Integration to lead category messaging across customer touchpoints both in-store and online.

You will partner with Merchandising and Category Marketing to develop differentiated messaging for Homeowner and Pro segments, using consumer insights and competitive analysis to guide programs and partnerships.