About the Role
The Manager, University Relations joins NEXT GEN·TEAM's university relations team of college and youth marketing specialists, facilitating meaningful interactions between brands and students on college campuses across North America. The role centres on developing and nurturing collaborative relationships with key campus contacts and contributing to the success of client projects across all disciplines, from strategic development through to execution. The post-holder partners closely with the Boston‑based Client Services team and provides campus‑specific recommendations for marketing tactics and activations.
Key Responsibilities
- Develop a clear understanding of each client's business, marketing goals and programme objectives, identifying how to enhance the student experience through client work
- Develop solid business relationships with key campus contacts and learn the ins and outs of each assigned school
- Partner with Client Services team members to execute the needs of each client and provide campus‑specific recommendations for marketing tactics and activations
- Assist in managing client programme execution, including budget reconciliations, reporting metrics and wrap reports, and identify learnings and future opportunities for enhancement
- Serve as a liaison between campus contacts, programme lead and/or clients to develop and execute on‑campus marketing activations that benefit both parties
- Manage and coordinate execution of on‑campus client activations by overseeing event planning logistics, including locations, contracts, invoicing and permits
- Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events
- Lead the daily workflow of client projects to ensure timely, economic programme execution
- Produce client‑facing reports by gathering qualitative and quantitative programme data
- Research higher education institutions, including campus trends, policies, procedures, event opportunities and campus contacts, serving as a resource to the broader Next Gen team
- Leverage university research and trends to assist in new business development and participate in agency brainstorms to develop creative ways to engage Next Gen consumers
- Contribute to agency culture by building positive internal relationships and maintaining enthusiasm toward day‑to‑day tasks and agency passion points
- Perform other duties as assigned
Required Experience & Qualifications
- Bachelor's degree in marketing, business, communications or a related field
- 0-3 years of related work experience, ideally with exposure to events and experiential marketing
- Ability to travel to events
- Strong entrepreneurial spirit with eagerness to learn and grow in a fast‑paced environment
- Values and respects the importance of organisation and time management for effective multitasking
- Customer‑service focus with outstanding interpersonal, written and oral communication skills
- Creative thinker willing to think outside the box for the right solution
- Self‑motivated with proven ability to think quickly and problem solve
- Proficient in Microsoft Outlook, Excel, Word and PowerPoint
Preferred Skills
- Knowledge of Salesforce and Asana
- Experience in higher education
About the Company
THE·TEAM operates at the epicentre of sports, music and entertainment, serving talent, brands and properties on a global scale, and its NEXT GEN·TEAM division connects brands with the next generation of consumers. Headquartered in Los Angeles, THE·TEAM's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.