Manager, Social Media & Audience Growth

Simon and Schuster Books; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Life Insurance

Disability Benefits

Tuition Assistance

PTO

Broad Based Ownership

Job summary

Simon & Schuster is seeking a Manager of Social Media & Audience Growth to drive social-first content and growth across TikTok, TikTok Shop, and YouTube. The role reports to the VP of Content Marketing & Brand Development and collaborates with marketing, publicity, authors, and creators to bring books into cultural conversations.

You will lead daily programming, grow audiences, and explore social commerce opportunities while staying ahead of platform trends and integrating campaigns with

Qualifications

• 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency.
• Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.
• Experience developing and executing social-first content strategies.
• Strong content creation skills, including copywriting, photography, and short-form video production.

Responsibilities

• Develop and maintain editorial calendars across platforms.
• Write, edit, publish, and optimize daily social content.
• Manage publishing workflows using Sprout Social, Airtable, and native tools.
• Monitor platform performance and refine programming based on audience insights.
• Collaborate with marketers, publicists, authors, and creators to amplify campaigns.

Skills

Social strategy

Content creation

Platform expertise

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Airtable

Meta Business Suite

TikTok

YouTube

Job description

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

Simon & Schuster is seeking a Manager, Social Media & Audience Growth to help grow our audiences by creating compelling social-first content, identifying emerging platform opportunities, and bringing our books into the cultural conversation.

Reporting to the VP, Content Marketing & Brand Development, this role serves as both a platform strategist and content creator—leading the day-to-day strategy and execution for TikTok, TikTok Shop, and YouTube while helping define how readers discover Simon & Schuster's books across emerging platforms.

Working across every publishing division, you'll collaborate with marketers, publicists, authors, creators, and internal partners to identify compelling stories, amplify frontlist and backlist titles, create engaging original content, and connect books with new audiences.

Platform Strategy & Daily Programming

• Developing and maintaining editorial calendars across your platforms.
• Writing, editing, publishing, and optimizing daily social content.
• Managing publishing workflows through Sprout Social, Airtable, and native platform tools.
• Monitoring platform performance and continuously refining programming based on audience insights and emerging trends.
• Staying current on new platform features and recommending opportunities for experimentation.

Champion Books Across Simon & Schuster

• Develop original social-first concepts supporting frontlist and backlist publishing priorities.
• Amplify existing imprint and author marketing campaigns across your platforms.
• Extend the lifecycle of books through creative storytelling and platform-native content.
• Identify cultural moments, online conversations, and trends that create opportunities for book discovery.

Create Best-in-Class Social Content

• Creating engaging short-form video, photography, graphics, and written content.
• Capturing content at author events, consumer festivals, book launches, and other company initiatives.
• Experimenting with emerging formats, creator trends, and storytelling techniques.
• Collaborating with Video Production, Website, Events, Multicultural Marketing, Advertising & Promotions, and Design on integrated campaigns.
• Ensuring every piece of content feels authentic, timely, and native to the platform on which it appears.

Grow Our Audience

• Monitor audience behavior, creator trends, and platform developments.
• Identify opportunities to participate in cultural conversations in authentic and meaningful ways.
• Develop programming that encourages community participation and book discovery.
• Support audience growth goals established by the VP and Senior Manager.

Lead Social Commerce & Platform Innovation

• Supporting shop strategy and affiliate marketing initiatives on TikTok, YouTube and Metas
• Building relationships with creators and affiliate partners.
• Identifying opportunities across TikTok Shop, YouTube Shopping, Meta, and emerging commerce platforms.
• Monitoring platform updates and recommending new commerce opportunities.
• Helping educate imprints and authors on social commerce best practices.

Collaborate, Share & Learn

Social Media Is a Team Sport. You'll:

• Partner closely with the Senior Manager to execute Simon & Schuster's editorial strategy across platforms.
• Collaborate with imprint marketers to identify opportunities for corporate amplification.
• Contribute to the monthly Corporate Social Media All Hands meeting through platform updates, trend reports, and case studies.
• Build relationships with platform representatives and internal partners across Marketing, Publicity, Video Production, Website, Events, and Advertising & Promotions.
• Help maintain platform documentation and best practices for internal teams.

Measure, Learn & Evolve

• Analyze platform performance and campaign results.
• Share audience insights and emerging trends with the broader team.
• Recommend content optimizations based on analytics and platform behavior.
• Test new ideas, formats, and workflows that improve audience engagement and growth.

What You'll Bring:

We're looking for someone who combines creativity, editorial instincts, platform expertise, and a passion for helping readers discover books.

Qualified Candidates Will Ideally Have:

• 4–6 years of experience in social media, digital marketing, audience development, or content strategy for a consumer-facing brand, publisher, media company, or agency.
• Deep expertise across TikTok, YouTube, LinkedIn, Pinterest, and emerging social platforms.
• Experience developing and executing social-first content strategies.
• Strong content creation skills, including copywriting, photography, and short-form video production.
• Familiarity with social commerce, affiliate marketing, or creator partnerships.
• Experience using social publishing, analytics, and project management platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
• Excellent communication, collaboration, and organizational skills.
• A curiosity for internet culture and emerging social trends.
• A love of books and enthusiasm for helping readers discover new authors and stories.

Simon & Schuster US is an equal opportunity employer (EOE). At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at [insert contact information]. Unrelated emails, such as following up on an application, will not receive a response.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.