Associate Manager, Paid Media & Search (SEO + YouTube)

Dermalogica; Carson (CA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Discretionary bonus plan

Job summary

Dermalogica is seeking a digital marketing professional to plan and manage Dermalogica.com’s organic and paid search presence across traditional search engines, AI/answer engines, and YouTube. You will drive new customer acquisition and revenue growth by owning SEO and AEO strategy, Paid Search campaigns, and YouTube media—ensuring discovery and engagement wherever customers search, ask, and watch.

The role collaborates with content, creative, web, and agency partners, manages budgets, and

Qualifications

• 1–3 years of digital marketing experience, ideally spanning SEO and paid search (SEM).
• Hands-on experience with organic search, video, or AI search optimization preferred.
• Agency setting experience preferred.

Responsibilities

• Develop and manage SEO strategy for Dermalogica.com across technical, on-page, and content.
• Build and execute AEO strategy for AI search surfaces and AI-generated answers.
• Develop and manage Paid Search strategy across platforms and coordinate with agency partners.
• Plan, launch, and optimize YouTube campaigns across the funnel with audience strategy and testing.
• Perform ongoing keyword discovery and optimization across paid and organic channels.
• Produce detailed performance analyses weekly, monthly, and quarterly to inform strategy.
• Collaborate with content, creative, web, and agency partners on overlapping search and video initiatives.
• Support creative project management and new workflow processes for search and video assets.
• Monitor competitor activity and assess impact on strategy.
• Manage channel budgets and billing for paid search and YouTube.

Skills

SEO

Paid Search

Digital Marketing

Education

BA/BS degree

Tools

Google Analytics/GA4

Google Ads

Google Search Console

YouTube

Bing

Semrush

Profound

Facebook/Instagram

TikTok

Job description

Dermalogica is seeking a digital marketing professional to plan and manage Dermalogica.com’s organic and paid search presence across traditional search engines, AI/answer engines, and YouTube. You will drive new customer acquisition and revenue growth by owning SEO and AEO strategy, Paid Search campaigns, and YouTube media—ensuring discovery and engagement wherever customers search, ask, and watch.

The role collaborates with content, creative, web, and agency partners, manages budgets, and