Associate Manager, Growth Media Strategy

RATA TRANSPORTATION LLC; New York (NY); Hybrid; USD 85,000 - 100,000; Full time

Job summary

Join a forward-thinking company as an Associate Manager in Growth Media Strategy, where you'll oversee digital media strategies to drive subscription growth. This role is pivotal in maximizing ad spend returns across various products, collaborating with creative and marketing teams, and utilizing data-driven insights for campaign optimization. You'll thrive in a hybrid work environment, engaging with diverse teams and contributing to a mission that values journalistic independence. If you're passionate about media strategy and eager to make an impact, this opportunity is for you.

Qualifications

• 3+ years of experience managing digital media and social campaigns.
• Hands-on experience with platforms like Facebook, Instagram, and TikTok.

Responsibilities

• Oversee paid digital media strategy for acquisition programs.
• Manage media budgets and vendor relationships for optimal ad spend.

Skills

Digital Media Management

Social Media Campaigns

Data Analysis

Growth Marketing

Tools

AI-driven Tools

Media Planning Platforms

Job description

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role

The Associate Manager, Growth Media Strategy oversees paid digital media strategy for our acquisition program. You will report to the Senior Manager, Growth Media Strategy. The Enterprise Paid Acquisition team works on projects in service of enterprise subscription growth, making decisions to ensure we maximize the return of our ad spend across products, including the All Access bundle, Cooking, Games and The Athletic. You’ll manage campaign development, activation, optimization and reporting. You will work with multiple partners internally, and lead external media agencies that assist us in helping us reach our goal to achieve 15 million subscribers by 2027.

You will report into the New York City office in a hybrid work environment.

Responsibilities:

• Provide performance reports and insights, including ad hoc analysis, to support forecasting and lead short- and long-term optimizations. Leverage past insights, data visualizations, and research to develop and share informed perspectives with internal and external teams.
• Manage detailed media budgets, campaign delivery, and vendor relationships to maximize return on ad spend. Guide agency and vendor partnerships through recommendations, performance analysis, and the vetting of media opportunities.
• Collaborate with partners, such as Creative, Marketing, Newsroom, and Social teams to work on content strategy, messaging, and testing scenarios, while promoting data-driven strategies with Audience and Data Insights teams.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 3+ years experience managing digital media.
• Hands-on experience managing social and display campaigns.
• Experience with social platforms (Facebook, Instagram, TikTok and Snapchat).

Preferred Qualifications:

• Experience in growth marketing.
• Experience with budgeting and vendor management.
• Experience using AI-driven tools and platforms for media planning, audience targeting, campaign optimization, or performance analysis to enhance efficiency and results.

REQ-017640

The annual base pay range for this role is between:

$85,000 - $100,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.