Associate Manager, Digital Media

Peloton Interactive; New York (NY); On-site; USD 106,300 - 125,750; Full time

Benefits offered by this job

Health insurance

Paid time off

Disability coverage

Mental health services

401(k)

Parental leave

Job summary

A leading company in the fitness industry is seeking an Associate Manager, Digital Media to oversee paid social campaigns across platforms like Meta and TikTok. The ideal candidate will have over 3 years of experience in paid media, strong analytical skills, and the ability to manage multiple projects effectively. This role offers a competitive salary and comprehensive benefits.

Qualifications

• 3+ years of hands-on experience in Paid Social media.
• Experience managing acquisition, retail, or e-commerce campaigns.
• Practical knowledge of A/B and multivariate testing methodologies.

Responsibilities

• Oversee and implement Peloton's Global Paid Social strategy.
• Optimize paid social budgets to improve ROI.
• Monitor campaign performance and implement optimizations.

Skills

Analytical skills

Collaboration

Project management

Data interpretation

Paid media knowledge

Tools

Google Workspace

Media-specific spreadsheet functions

Job description

Join to apply for the Associate Manager, Digital Media role at Peloton Interactive.

As Associate Manager, Paid Social, you will play an impactful role within Peloton's dynamic Media team. You will be responsible for the performance and execution of paid social campaigns across platforms such as Meta, TikTok, Pinterest, and Reddit. The ideal candidate will be strategic, proactive, and possess a deep understanding of paid media and ad tech ecosystems.

YOUR DAILY IMPACT AT PELOTON

• Oversee and implement Peloton's Global Paid Social strategy, including seasonal campaigns and key initiatives.
• Develop and execute innovative paid social strategies aligned with marketing goals.
• Create accurate forecasts and advise on budget allocation.
• Optimize paid social budgets to improve ROI.
• Monitor campaign performance, identify improvements, and implement optimizations.
• Prepare weekly reports and maintain dashboards for KPI tracking.
• Design and execute A/B and multivariate testing plans.
• Collaborate with Creative teams and external agencies to develop compelling ads.
• Build strong relationships with social vendors and agency partners.

YOU BRING TO PELOTON

• 3+ years of hands-on experience in Paid Social media across platforms like Meta, TikTok, and Pinterest.
• Experience managing acquisition, retail, or e-commerce campaigns with measurable results.
• Strong collaboration skills working with Marketing, Creative, and Analytics teams.
• Practical knowledge of A/B and multivariate testing methodologies.
• Excellent analytical skills and data interpretation abilities.
• Ability to manage multiple projects efficiently.
• Proficiency in media-specific spreadsheet functions (pivot tables, VLOOKUPs, formulas).
• Understanding of media pacing, flighting, and budget management.
• Familiarity with Google Workspace tools is a plus.

The salary range for this role is $106,300 - $125,750 USD, based in NYC. Compensation includes base salary, equity awards, stock purchase plans, and benefits such as health insurance, paid time off, disability coverage, mental health services, 401(k), parental leave, and more.