Associate Manager, Channel Marketing

Carl Zeiss Vision, Inc.; West Hartford (KY, CT); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Program Manager to drive marketing initiatives that enhance sales and profitability. This role involves executing promotional strategies, collaborating with sales and marketing teams, and managing customer events. The ideal candidate will have a strong marketing background, excellent communication skills, and the ability to manage projects effectively. Join a passionate team that values creativity and innovation, and make a significant impact in the optical industry. If you thrive in a collaborative environment and are eager to connect with diverse stakeholders, this opportunity is perfect for you.

Qualifications

• 2+ years of marketing experience, preferably in optical or medical products.
• Strong project management skills with small teams.

Responsibilities

• Execute marketing programs to meet sales objectives.
• Support promotional strategies for events and tradeshows.

Skills

Marketing Experience

Project Management

Communication Skills

Team Collaboration

Analytical Skills

Customer Engagement

Education

Bachelor's Degree in Marketing

MBA

Job description

Program Management:

Execute programs and/or promotions to enable ZEISS to meet/exceed sales and profitability objectives.

1. Execute defined projects and assist in planning key programs and/or promotions aligned with the overall marketing plan.
2. Complete all relevant documentation and obtain approvals from key decision makers. Documentation includes, but is not limited to: program briefs, creative briefs, messaging documents, sell-in/training presentations, and customer-facing marketing materials.
3. Determine promotional details such as structure, length, timing, and legal approvals.
4. Support the Sales Organization in preparing program and promotional training materials, including format, content, and delivery.
5. Oversee market promotions targeting specific customer segments using appropriate online and offline channels.
6. Provide analysis and project direction input, working closely with Sales and Marketing teams to implement promotional plans with key customers and consumer segments.
7. Assist in interpreting market factors and supporting growth actions alongside Product Managers and Marketing team members.
8. Manage the acquisition of customer and consumer testimonials and develop strategies for effective deployment in-market.
9. Brief agencies on promotional needs and provide direction on agency plans.
10. Develop and deliver training on programs.
11. Create and execute technical specifications for promotion mechanics.
12. Research and troubleshoot escalated customer and channel inquiries.

Key Partner Liaison

1. Partner with key strategic partners and agencies to ensure ZEISS products, programs, and communications are included on partner sites and within sales organizations.
2. Manage calendars, contracts, and deliverables as per agreements.
3. Develop, manage, and implement online programs for customers, defining requirements, resources, content, and communications.
4. Ensure timely submission of project requests to the Creative Services group.
5. Collaborate with Digital Marketing on campaigns involving digital tools, platforms, and technologies.

Events Support

1. Support company-sponsored customer events (non-tradeshow).
2. Support promotional strategies for national tradeshows.

Minimum Qualifications:

• Bachelor's degree in Marketing or related field; MBA is a plus.
• At least 2 years of marketing experience.
• Preferably 1 year of experience in optical or similar medical/technical product categories.
• Experience managing projects with small teams.
• Experience managing products and promotions across national retail e-commerce partners is a strong plus.
• Inquisitive, people-centric, passionate about effective communication, and energized by connecting people and building community.
• Excellent verbal and written communication skills, including proofreading, editing, content writing, and research.
• Good business acumen with fluency in technology, media, and current news and culture.
• Outgoing personality capable of developing relationships at all organizational levels and across functions.
• Good listener, quick to understand requests, organized, and attentive to detail.
• Responds positively to direction, takes initiative, and is self-motivated.
• Willing to travel up to 20%.