Associate Manager, B2B Retention, Ads Marketing (CRM)

LeadStack; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in local economies is looking for an Associate Manager for B2B Retention in Ads Marketing. This role focuses on creating strategies to enhance product adoption and drive engagement through effective CRM channels. The ideal candidate will have strong experience in retention marketing and customer engagement with proven analytical and stakeholder management skills.

Qualifications

• 3+ years experience in Retention Marketing, Email Marketing, or CRM Operations.
• Familiarity with CRM technology and segmentation tools.
• Strong stakeholder management and communication skills.

Responsibilities

• Create and execute CRM strategies for Ads and Promo products.
• Manage development and execution of email campaigns.
• Analyze campaign results and share performance reports.

Skills

Retention Marketing

Email Marketing

Customer Engagement

CRM Operations

Stakeholder Management

Analytical Skills

Education

Bachelor's degree or equivalent experience

Tools

Excel

SQL

CRM technology

ESPs (Iterable)

Job description

Job Title: Associate Manager, B2B Retention, Ads Marketing (CRM)
Max Pay Rate: $64.00/hr W2
Duration: 6 Months
Location: Remote

Description:

About the Team
Clientmission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, Client connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To help further that mission, the B2B Marketing team is responsible for helping Merchants find the right Client products and services to grow their businesses. We do this by building lasting relationships with our B2B audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor to our SMB Merchants, and the prominent Merchant advocate to our cross-functional partners — navigating them through every step of their Client journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role
You will be responsible for creating communications and lifecycle programs to increase product adoption and activation of our Ads and Promotions product suite by our core merchant and advertising Partners. You will collaborate with key stakeholders of the Ads and Promotions business, Lifecycle Retention team, and Merchant Success teams to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging).

What You'll Do
● Create and execute CRM strategies to increase adoption and activation of Ads and Promo products throughout the Merchant lifecycle.
● Manage end-to-end development and execution of email campaigns. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
● Establish a strong working relationship with cross functional stakeholders in our Marketing, Product, Operations, Analytics and Strategy teams.
● Analyze campaign results, develop benchmarks, and create and share regular performance reports.

Qualifications
● 3+ years experience in Retention Marketing, Email Marketing, Customer Engagement, or CRM Operations; B2B / SaaS experience a plus (not a must!).
● Familiarity with CRM technology including ESPs (Iterable experience is a plus), segmentation tools, and complex data structures and systems.
● Strong stakeholder management and interpersonal skills; Can effectively communicate results of work to broader team and frequently provides recommended actions.
● Capable of using analytics tools (Excel and/or SQL) relevant to day to day campaign execution.
● Experience with campaign experimentation e.g. A/B, multivariate tests
● Extremely organized, dependable, self-motivated & ability to multi-task.
● Bachelor's degree or equivalent experience.