Associate Manager, Brand Activation & Experiences

Brobston Group LLC; New York (NY); On-site; USD 75,000 - 110,000; Full time

Job summary

Moët Hennessy in New York seeks an Associate Manager, Brand Activation & Experiences to develop and execute regional activations, ensuring luxury standards and brand alignment.

The role coordinates venues, logistics, and third-party partners to elevate brand experiences and drive consumer pull. Expect 30% travel, occasional evenings/weekends, and close collaboration with trade marketing and brand teams.

Qualifications

• Bachelor’s degree or relevant industry experience.
• 3+ years sales/marketing experience in wines & spirits, CPG, or retail with activation/event coordination.
• Strong organizational, project management, communication, and presentation skills.
• Willingness to travel up to 30% and work occasional evenings or weekends.
• Valid driver’s license and ability to lift up to 20 lbs.

Responsibilities

• Coordinate and execute regional brand events and local activations in line with brand standards.
• Arrange venues, catering, entertainment and all event logistics.
• Oversee third-party venue setup and day-of execution.
• Confirm distributor fulfillment of product for activations.
• Report program execution outcomes and ROI to Area Lead.
• Provide local digital/social assets to accounts in partnership with the digital team.
• Build and maintain relationships with distributor account managers, channel leads, and key accounts.
• Support planning and logistics for Winemaker/Maison visits and non-premise local events.
• Present on-site during activations to ensure seamless operations.

Skills

Organizational skills

Project management

Communication

Presentation skills

Education

Bachelor's degree or relevant industry experience

Job description

Summary

The Associate Manager, Brand Activation & Experiences supports the development and execution of brand activations and programming in the New York market, ensuring alignment with brand vision and luxury standards. This role owns the delivery of first-class experiences, coordinating production elements and third-party agencies to elevate the perception of Moët Hennessy brands and drive consumer pull. The Associate Manager reports activation outcomes and ROI to inform market best practices and collaborates cross-functionally with account owners, trade marketing, and brand teams.

Responsibilities

• Coordinate and execute regional brand events and local activations in line with brand standards
• Arrange venues, catering, entertainment and all event logistics
• Oversee third-party venue setup and day-of execution
• Confirm distributor fulfillment of product for activations
• Report program execution outcomes and ROI to Area Lead
• Provide local digital/social assets to accounts in partnership with the digital team
• Build and maintain relationships with distributor account managers, channel leads, and key accounts
• Support planning and logistics for Winemaker/Maison visits and non-premise local events
• Present on-site during activations to ensure seamless operations

Requirements

• Bachelor’s degree or relevant industry experience
• Minimum 3 years sales and/or marketing experience in wines & spirits, CPG, or retail with activation/event coordination experience
• Strong organizational, project management, communication, and presentation skills
• Ability to travel up to 30% and work occasional evenings or weekends
• Valid driver’s license and acceptable driving record; driving to support account visits is required
• Ability to lift up to 20 lbs and perform day-of event duties