Associate Manager, B2B Retention Marketing, DoorDash for Business

DoorDash Brazil; San Francisco (CA); On-site; USD 109,000 - 160,000; Full time

Benefits offered by this job

401(k) plan with employer matching

16 weeks paid parental leave

Wellness benefits

Commuter benefits match

Paid time off and paid sick leave

Medical, dental, and vision benefits

11 paid holidays

Disability and basic life insurance

Mental health program

Job summary

DoorDash is seeking an Associate Manager of Retention Marketing to build CRM lifecycle programs for DoorDash for Business. You’ll collaborate with product, eng, operations, and marketing to improve adoption and activation via email, push, SMS, and in-app messages.

You’ll lead end-to-end campaigns, run experiments, analyze results, and work with cross-functional teams to drive retention at scale.

Qualifications

• 4-6+ years in marketing or growth; 3+ years in lifecycle, email, CRM, or retention marketing.
• Deep familiarity with CRM platforms and cross-channel execution.
• Strong test-and-learn orientation with structured experiments.
• Data-driven diagnosis of funnel issues and clear improvement plans.
• Excellent cross-functional collaboration with Product, Analytics, and Operations.
• High agency with ownership mindset to drive change.
• Familiarity with Sigma/Tableau for data visuals.
• Highly organized and dependable with ability to multi-task.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics.
• Personalize communications based on administrators and users’ needs.
• Execute end-to-end campaigns from strategy brief to launch.
• Lead channel communications strategy across programs, including testing and scaling.
• Drive creative reviews with designers and copywriters and identify target segments.
• Analyze campaign results and share regular performance reports.
• Align with partner teams to share best practices and insights.

Skills

Lifecycle marketing

CRM strategy

A/B testing

Data analysis

Cross-functional collaboration

Ownership mindset

Data visualization

Organization / multitasking

Education

Bachelor's degree or equivalent experience

Tools

Braze

Iterable

Salesforce Marketing Cloud

Sigma

Tableau

Job description

About the Team

DoorDash for Business provides meals solutions to companies, but we aren’t stopping there. Our mission is to become a premier benefits partner for executives, employees and administrators across the globe, leveraging the DoorDash platform to deliver industry-leading selection, quality, and customer service to every business customer, for every business use case. We are building an entrepreneurial, customer-obsessed, and fast moving team to create the right products and services for the future of work.

The B2B Retention Marketing team is responsible for building lasting relationships with our audiences through personalized, scalable, cross-channel experiences that drive retention and engagement. We take pride in being the trusted advisor for channel strategy, and the prominent customer advocate to our cross-functional partners — navigating them through every step of their DoorDash journey and empowering them with the right, personalized resources, education, and suite of solutions to maximize their business, at scale.

About the Role

As Associate Manager of Retention Marketing, you will be responsible for creating communications and lifecycle programs to increase adoption and activation of our DoorDash for Business product suite by company administrators and their employees / users (think B2B2C). You will collaborate with key stakeholders of the DoorDash for Business team, including product, eng, operations, and other marketers to move key business metrics through the use of CRM channels (email, push notifications, SMS, and in-app messaging). This role is perfect for someone who thrives in a fast-paced environment, excels at navigating ambiguity, and has a strong sense of ownership.

You’re excited about this opportunity because you will…

• Develop, test and implement CRM strategies to improve key business metrics for DoorDash for Business. Experiment with new strategies and CRM tactics to increase conversion and deliver a personalized end-user experience.
• Create the strategy and framework to personalize communications based on the administrators needs and their users benefits.
• Execute end-to-end campaigns from strategy brief, to campaign build, QA, and launch.
• Manage cross-functional relationships with product marketing, operations, and product partners to lead the channel communications strategy for DoorDash for Business programs, including testing, iteration, and scaling.
• Manage the campaign strategy end to end. Includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports.
• Align with partner teams regularly to share best practices and insights.

We’re excited about you because you have…

• 4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing. Experience working in B2B / B2B2C a plus;
• Deep familiarity with CRM platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) and experience executing across email, push, SMS, and in-app channels;
• A strong test-and-learn orientation and analytical skills — you run structured experiments, interpret results clearly, and use them to prioritize what to do next;
• The ability to use data to diagnose where a funnel is breaking down and translate that into a concrete improvement plan;
• Strong cross-functional collaboration skills — you work well with Product, Analytics, and Operations partners and can align stakeholders around a shared onboarding vision;
• High agency and an ownership mindset — you identify what needs to change and drive that change, rather than waiting to be directed;
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.;
• Extremely organization, dependability, and ability to multi-task;
• Bachelor’s degree or equivalent experience.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month).

The national base pay range for this position within the United States, including Illinois and Colorado.

$108,800—$160,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We’re committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.