Associate, Lifecycle Marketing

homechef; Chicago (IL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Promo code PEOPLE30

Insurance: medical, dental, vision, or

Paid holidays, sick time and vacation

401k program

Flexible spending accounts (FSA) for 1

Job summary

Home Chef is seeking a Lifecycle Marketing Associate in Chicago to execute lifecycle emails and UCL campaigns, translating conversion strategy into precise execution. You will leverage segmentation, personalization, and automation tools to drive first-box performance and learnings from experiments.

Ideal candidates have a four-year degree and 2+ years in marketing automation, with HTML/CSS skills and preference for AMPscript.

Qualifications

• Four-year degree in a related field.
• At least 2 years using a marketing automation platform (prefer Salesforce Marketing Cloud).
• HTML and CSS proficiency.
• Preference for AMPscript experience.
• Ability to manage multiple campaigns and meet deadlines.
• Analytical mindset with attention to detail.
• Strong understanding of email marketing and lifecycle campaigns.
• Cross-functional collaboration skills.

Responsibilities

• Build and QA weekly lifecycle emails across UCL, zero-order, referral, reactivation, and more.
• Execute A/B tests using existing Lifecycle Marketing Tech capabilities.
• Leverage audiences, personalization, and automation to run campaigns.
• Maintain launch/end dates and content updates per quarterly roadmap.
• Own end-to-end UCL campaigns across email and SMS.
• Support content calendar and reporting of tests and lifts.
• Identify optimization opportunities and propose new test ideas.
• Surface insights to inform first-box conversion strategy.

Skills

Marketing automation

AMPscript

HTML/CSS

Campaign management

Analytics

Salesforce Marketing Cloud

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.

In 2023, Home Chef introduced a new brand, Tempo ! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.

Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We're eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef's offerings.

The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.

Detailed Responsibilities

This position requires 0% travel

Lifecycle Email Production

• Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.
• Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
• Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
• Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap

UCL Campaign Execution, Testing & Optimization

• Own end-to-end execution of UCL campaigns across email and SMS
• Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
• Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans
• Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
• Identify optimization opportunities and propose new test ideas based on campaign performance
• Surface actionable insights that inform ongoing first-box conversion strategy

Qualifications

• Completion of a four-year degree program in a related field
• A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
• Intermediate proficiency in HTML and CSS
• Strong preference to have experience in AMPscript
• Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
• Analytical mindset with excellent attention to detail
• Strong understanding of email marketing fundamentals and lifecycle marketing best practices
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes
• Completion of a four-year degree program in a related field

More About Us

Perks and benefits

• Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
• Medical, dental, vision, life and disability insurance available
• Paid holidays, sick time and vacation time
• 401k program
• Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses

How We Work Together

We are humble team players.

We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.

We are pragmatic next-level thinkers.

We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.

We take ownership.

We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.

Be at Home at Home Chef

We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you'll be able to bring your whole self to an inclusive and enjoyable workplace.

We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convicti