Associate Field Marketing Manager - CPT

Praxy; Northern (KY); Hybrid; USD 87,000 - 173,000; Full time

Job summary

Abbott is seeking an Associate Field Marketing Manager for Chronic Pain Therapies. This remote role connects field sales with marketing to drive awareness and adoption of Spinal Cord Stimulation (SCS) and DRG therapies.

You will partner with sales, education, clinical, and reimbursement teams to execute programs, educate providers, and optimize regional campaigns while travel remains up to 50%.

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or related field.
• 4+ years in healthcare, life sciences, medical tech, or related industry.
• Experience in sales, marketing, training, market development, or customer-facing roles preferred.

Responsibilities

• Develop and execute strategic marketing plans to drive revenue growth and therapy adoption.
• Lead campaigns and ensure consistent therapy messaging and product positioning.
• Partner with cross-functional teams to support commercial growth and launches.
• Manage regional marketing programs and patient activation initiatives.
• Analyze sales and market data to identify growth opportunities and optimize performance.

Skills

Project management

Communication

Cross-functional collaboration

Customer focus

Education

Bachelor's degree or higher

Tools

Salesforce

Power BI

Excel

PowerPoint

AcuityMD

Job description

2. /3. Associate Field Marketing Manager - CPTLocation: United States of America: Remote## About the roleAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.JOB DESCRIPTION:Job TitleAssociate Field Marketing Manager - CPT (Remote)Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:- Career development with an international company where you can grow the career you dream of.- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.- An excellent retirement savings plan with a high employer contribution- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis is a remote based role in our NM division. Abbott Neuromodulation is seeking a customer-focused, collaborative Associate Field Marketing Manager to support the U.S. Chronic Pain Therapies business. This role serves as a key link between the field sales organization and the marketing team, helping drive customer engagement, therapy awareness, and commercial growth. This also is a remote-based role.The Associate Field Marketing Manager will partner closely with sales, marketing, education, clinical, and reimbursement teams to execute marketing initiatives, support customer education, provide field insights, and strengthen relationships with healthcare professionals and key stakeholders. This role offers the opportunity to make a meaningful impact on patients living with chronic pain while helping advance innovative neuromodulation therapies.What You'll Work OnStrategic & Field Marketing Leadership- Develop and execute strategic marketing plans that drive revenue growth, market expansion, and therapy adoption.- Serve as the voice of the field, providing customer, market, and competitive insights to shape marketing strategies and product launches.- Lead targeted campaigns and ensure consistent therapy messaging and product positioning.- Partner cross-functionally to support commercial growth initiatives and launch execution.Therapy Awareness & Healthcare Provider Engagement- Lead patient and provider education initiatives focused on Spinal Cord Stimulation (SCS) and Dorsal Root Ganglion (DRG) therapies through webinars, advocacy partnerships, and educational programs.- Build relationships with key opinion leaders (KOLs), strategic accounts, and healthcare stakeholders to advance therapy awareness and adoption.- Support speaker programs, customer events, case reviews, and regional marketing activities in partnership with sales leadership.- Participate in regional and national sales and marketing meetings.Sales Enablement & Commercial Excellence- Equip sales teams with tools, resources, and training to effectively communicate therapy value and support customer engagement.- Partner with Training & Education to strengthen commercial competencies and professional development.- Support commercial platforms, National Sales Meeting initiatives, conferences, and customer engagement programs.Program Execution & Business Insights- Lead the planning, execution, measurement, and optimization of regional marketing programs and patient activation initiatives.- Manage physician, patient, referral, and advocacy programs that increase awareness, education, and therapy adoption.- Analyze sales, customer, and market data using tools such as Salesforce and Power BI to identify growth opportunities and improve commercial performance.- Translate insights into actionable recommendations and continuously improve targeting, reporting, and commercial processes.Customer Engagement & Cross-Functional Collaboration- Gather customer and market insights through field engagement, research, and industry events to inform strategy and share competitive intelligence.- Collaborate with Marketing, Professional Education, HE&R, Regulatory, Clinical, Product Marketing, and Sales teams to deliver impactful customer-facing programs and content.- Ensure all activities comply with Abbott policies and applicable regulatory requirements.- Maintain expertise in chronic pain therapies, reimbursement, and neuromodulation trends.- Travel domestically up to 50%.Required Qualifications- Bachelor's degree in Business, Marketing, Healthcare Administration, Life Sciences, Engineering, Neuroscience, or a related field.- Four or more years of experience in healthcare, life sciences, medical technology, or a related industry.Preferred Qualifications- Experience in sales, marketing, clinical support, training, market development, or other customer-facing commercial roles, preferably in chronic pain neuromodulation.- Knowledge of SCS and other chronic pain therapies.- Experience supporting medical devices or healthcare technologies.- Strong project management, communication, and cross-functional collaboration skills.- Proficiency with Salesforce, Power BI, Excel, PowerPoint, AcuityMD, or similar business tools.- Self-motivated, customer-focused, and able to manage multiple priorities in a matrixed environment.Apply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.comFollow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on Twitter @AbbottNews.The base pay for this position is$86,700.00 - $173,300.00In specific locations, the pay range may vary from the range posted.JOB FAMILY:Sales Support & AdministrationDIVISION:NM NeuromodulationLOCATION:United States of America: RemoteADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 50 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO\\_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO\\_Spanish.pdf