Associate Director, U.S. VOXZOGO marketing

Initial Therapeutics, Inc.; San Rafael (CA); On-site; USD 164,300 - 225,940; Full time

Benefits offered by this job

Discretionary annual bonus

Stock-based long-term incentives

Comprehensive health insurance plans

Job summary

Initial Therapeutics, Inc. is seeking an Associate Director to lead U.S. VOXZOGO marketing strategy. This role involves driving brand strategy amidst market competition and leading cross-functional teams to ensure successful execution.

The ideal candidate will have over 8 years of experience in the pharma/biotech sector and a strong ability to analyze competitive landscapes. This position offers visibility to senior leadership and the opportunity to manage significant marketing investments.

Qualifications

• 8+ years of experience in pharma/biotech commercial roles.
• Experience working with creative agencies for marketing campaigns.
• Ability to manage multiple demands and priorities effectively.

Responsibilities

• Drive franchise value in a competitive market.
• Analyze market environment for upcoming competitor launch.
• Lead U.S. competitive readiness efforts.

Skills

Pharma/biotech marketing

Strategic thinking

Leadership

Analytical skills

Communication

Education

BA/BS in Business or Life Sciences

MBA preferred

Job description

Who We Are

BioMarin is a leading rare disease biotechnology company focused on genetically defined conditions. Guided by our purpose to develop medicines that make a profound impact on people’s lives, our global teams have delivered a portfolio of therapies since our founding in 1997. Our revolutionary treatments for conditions such as achondroplasia, PKU, CLN2, a form of Batten disease, and several forms of MPS, and more recently therapies for Fabry disease and Pompe disease, offer new possibilities for patients and families who previously had few, if any, available options. Our success comes from our unwavering commitment to excellence, deep patient focus, scientific expertise and world‑class manufacturing capabilities.

About Commercial

Be part of the worldwide infrastructure that delivers our drugs to underserved patients. Our global sales force consolidates BioMarin’s commercial presence in the United States and Europe and is expanding rapidly in other regions such as South America, EuMEA, and Asia‑Pacific.

Role Summary

The Associate Director, U.S. VOXZOGO Marketing will play a key leadership role on the team and help drive brand strategy and market execution. The brand is at a critical stage in its lifecycle, with competition entering the market and near‑term potential for a new indication. This role requires strong leadership across internal teams—Sales, Medical Affairs, Market Access, Corporate Communications—as well as external stakeholders such as healthcare professionals and agency partners. The ideal candidate brings relevant experience in biotech/pharma marketing across multiple disease states, a strong track record of driving value in competitive markets, and a passion for improving patient outcomes in rare disease.

Why this role is unique

• Lead VOXZOGO through a key competitive entry in the U.S.
• High visibility with senior leadership and global teams
• Opportunity to drive near‑term impact at a pivotal moment to defend and expand VOXZOGO market leadership

Key responsibilities

• Drive franchise value in a competitive market with new entrants; key driver of U.S. strategy and a core contributor to global strategic direction.
• Analyze the market environment to support readiness for an upcoming competitor launch and integrate competitive intelligence into marketing and cross‑functional strategies.
• Lead U.S. competitive readiness efforts; collaborate with global marketing while advocating for and representing the U.S. point of view.
• Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A‑to‑B shift, key messages, tactics, channels, and key metrics to measure campaign performance.
• Leverage BioMarin’s new digital capabilities to drive true omnichannel engagement with our customers.
• Accountable for delivering measurable growth and/or retention in a competitive market.
• Lead cross‑functional teams and agency partners to execute against brand strategy.
• Manage and optimize significant marketing investments.
• Collaborate with U.S. marketing team members on key activities such as insights gathering, campaign and tactic development and field communication.
• Closely collaborate with key functional partners (e.g., sales, medical, access, corporate communications) to drive alignment on strategy and key messages.
• Regularly engage with key customers at medical congresses, advisory boards, advocacy events and other settings; may take on responsibilities for advisory board planning, execution, and oversight of major congresses.
• Work closely with the Business Insights & Analytics team to develop, track, and monitor KPIs to measure impact of competitor launch.
• Drive core planning processes such as brand plan and tactical plan, alongside senior leadership.
• Manage budget and external partners effectively.

Minimum requirements

• BA/BS in Business or Life Sciences (MBA preferred).
• 8+ years of experience in pharma/biotech commercial roles and driving success in competitive markets.
• Experience working with creative agencies, promotional review team (medical, regulatory, legal) and others to develop, deploy, measure and optimize marketing campaigns.
• Demonstrated strategic thinking and analytical skills, comfortable with complexity and ambiguity.
• Strong communication skills, ability to tell a compelling story and interact with senior leaders.
• Success interacting at all levels of a matrixed organization.
• Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment.
• Ability to manage multiple demands and priorities on time, lead teams, gain alignment and drive decision making.
• Self‑starter who demonstrates energy and enthusiasm, bringing a positive solution‑oriented approach to challenges.
• A passion for improving patient and business outcomes.
• Ability to travel up to 25%.

Preferred Requirements

• Working knowledge and understanding of multiple major pharmaceutical markets.
• Working knowledge of market access and medical strategy.
• Management or strategy consulting experience preferred.
• Rare disease experience is a plus.
• Prior sales experience is a plus.

Equal Employment Opportunity

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Compensation and Benefits

The salary range for this position is: $164,300 to $225,940. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock‑based long‑term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company‑sponsored medical, dental, vision, and life insurance plans.