Director - Global CRM Business Strategy & Enablement

BioMarin Pharmaceutical Inc.; San Rafael (CA); On-site; USD 179,000 - 246,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Job summary

BioMarin Pharmaceutical Inc. is seeking an experienced Director, Global CRM Business Lead to shape and execute the enterprise CRM strategy across global markets.

You will partner with Business Units, Commercial IT, Insights & Analytics to drive CRM initiatives, governance, and omnichannel platform integration for HCP and patient engagement. The role requires deep knowledge of Veeva/Salesforce, strong analytical and communication skills, and the ability to lead cross-functional teams in a

Qualifications

• 10+ years of CRM strategy experience in biotech/pharma or regulated environments.
• Experience with enterprise CRM platforms (Veeva/Salesforce).
• Experience with marketing automation tools (SFMC/Marketo).

Responsibilities

• Define and lead the enterprise CRM strategy and roadmap aligned with CX goals and data strategy.
• Partner with Business Units, Commercial IT, Insights & Analytics to drive CRM initiatives.
• Own CRM tools adoption, governance, and omnichannel integration; ensure field usability.

Skills

CRM systems knowledge

Data analysis

Cross-functional leadership

Communication skills

Project leadership

Microsoft Copilot experience

Education

Bachelor's degree in Business Administration, Marketing, Information Systems, or related field

MBA preferred

Tools

Veeva

Salesforce

Marketing Cloud

Marketo

Job description

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best - people with the right technical expertise and a relentless drive to solve real problems - and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we've produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

About Commercial

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

Summary Description

BioMarin is seeking an experienced and strategic leader to serve as the Director, Global CRM Business Lead. This role is critical in shaping and executing the company's enterprise CRM strategy and roadmap, ensuring engagement alignment with customer experience (CX) goals, digital data strategy, and campaign needs. Reporting to the Senior Director, Digital Strategy and Capabilities, this individual will partner with Business Units, Commercial IT, Insights & Analytics and Performance & Planning teams to lead the CRM initiatives, innovation, processes and new ways of working for the global markets.

The Director will drive business ownership of CRM capabilities, lead adoption and governance, and ensure seamless integration with omnichannel platforms to support therapeutic areas (Skeletal Conditions, Roctavian, and Enzyme Therapies). The position will optimize CRM systems to enhance both healthcare provider (HCP) and patient engagement through advanced segmentation, alerts or suggestions management, and closed-loop measurement, while aligning with global CRM standards.

Key Responsibilities

Strategic Leadership:

• Define and lead the enterprise CRM strategy and roadmap, ensuring alignment with CX goals, digital data strategy, and campaign needs.
• Develop and implement a comprehensive CRM strategy that supports BioMarin's business objectives and enhances customer engagement.
• Define and prioritize CRM initiatives across Business Units and regions for efficient resource allocation and timely execution.
• Oversee the entire CRM lifecycle, from requirements gathering to deployment, ongoing optimization, and future enhancements.

Business Unit Partnership & Alignment:

• Collaborate with therapeutic area leads, digital peers, and their respective teams to ensure the CRM system supports unique business needs.
• Act as a trusted advisor, guiding business units on leveraging CRM capabilities for customer engagement strategies.
• Ensure CRM functionalities are aligned with business unit goals to maximize impact on sales and marketing.

CRM Tools Ownership & Omnichannel Integration:

• Lead business ownership of CRM tools (including Veeva, Salesforce, and other key life sciences CRM systems), driving adoption, governance, and integration with omnichannel engagement platforms.
• Ensure optimization of HCP and patient engagement via adaptation of segmentation, dynamic targeting, next-best-action logic, alerts / suggestions implementation, campaign tagging & attribution, and closed-loop measurement.
• Ensure activation of fit for purpose CRM capabilities for cross-functional team engagement, task and targets management

IT Collaboration & Configuration:

• Partner with IT to define CRM business needs and ensure alignment with global Veeva/Salesforce standards.
• Implement technology and integration changes for cross-functional needs, system scalability, and stability.
• Collaborate on CRM upgrades, integrations, and new functionalities to meet evolving business requirements.

Field Enablement & Usability:

• Optimize role-based CRM views, dashboards, and workflows to provide actionable information for field teams.
• Work with sales enablement to ensure field representatives have the tools needed for effective customer engagement.
• Identify opportunities to improve usability through streamlined workflows and enhanced system design.

Data Analysis & Reporting:

• Monitor key CRM metrics and identify areas for system performance improvement.
• Analyze CRM data to extract insights that inform both strategic and operational decisions.
• Develop standardized reports to track performance and share insights with stakeholders.

Stakeholder Management:

• Collaborate with cross-functional teams (sales, marketing, medical) to ensure seamless integration of CRM strategies across departments.
• Represent the value of the CRM system within the organization by communicating its impact on business outcomes to leadership teams.
• Address stakeholder concerns related to CRM systems or processes in a timely and effective manner.
• Drive field support frameworks & office hours for CRM user base

Qualifications

Education:

• Bachelor's degree in Business Administration, Marketing, Information Systems, or a related field; MBA preferred.

Experience:

• 10+ years of experience in CRM strategy development or management within the biotech/pharmaceutical industry or a similarly regulated environment.
• Proven experience working with Veeva, Salesforce (or similar platforms) at an enterprise level for configuration management and optimization.
• Experience with CRM configuration, management, and optimization, as well as integration with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo).

Required Skills:

• Strong understanding of CRM systems (e.g., Veeva, Salesforce) and their integration with marketing automation tools (e.g., SFMC, Marketo).
• Strong understanding of pharma / life sciences CRM use cases, commercial workflows and customer types & lifecycle management
• Excellent analytical skills with the ability to turn data into actionable insights for strategic decision-making.
• Exceptional communication skills for collaborating across matrixed organizations with diverse stakeholders (Sales, Marketing, and IT).
• Demonstrated ability to lead cross-functional projects from concept through execution in a fast-paced environment.
• Strong advocate for efficiency tools such as Microsoft Copilot to make the most use of time.

Preferred Skills:

• Familiarity with rare disease therapeutic areas or specialty pharma marketing practices.

Experience managing complex system integrations or global Veeva & Salesforce implementations.

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

Equal Opportunity Employer/Veterans/Disabled

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

The salary range for this position is: $178,900 to $245,960. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

For additional benefits information, visit: https://careers.biomarin.com/benefits.

• Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.