Associate Director, Strategy

We Are Saatchi; Dallas (TX); On-site; USD 97,000 - 133,000; Full time

Job summary

We Are Saatchi in Dallas, USA seeks an Associate Media Director to lead media strategy within the Media Strategy team. You will develop and manage communication goals, media budgets, and campaign-level planning, guiding media mix and budget allocations across campaigns.

You will consult channel activation teams, review research, and collaborate with Data & Analytics, Account Strategy, and other groups to shape creative development and communications planning.

Qualifications

• Minimum 7-8 years of Media Planning or Media Strategy Experience.
• Strong experience with national multi-channel media planning.
• Familiarity with cross channel planning tools (including Nielsen Media Impact, Commspoint, Media Radar, Catalyst).
• Understanding of cross channel audience activation using various data sources.
• Ability to synthesize various research studies and reports.
• Ability to work independently and trouble shoot as needed.
• Ability to work collaboratively with multidisciplinary teams.

Responsibilities

• Develop media strategy based upon client objectives.
• Interact directly with cross disciplinary agency teams.
• Connect and collaborate with cross departmental teams to understand and define target audiences.
• Present recommendation to clients for approval and internal teams for activation.
• Consult with channel teams on how target definitions are translated across partners for activation.
• Coaching, guidance, inspirational leadership and performance management of all direct reports.
• Support and inspire the work and the people.
• Other duties as assigned.

Skills

Media Planning

National media planning

Cross-channel tools

Audience activation

Research synthesis

Independent work

Team collaboration

Tools

Nielsen Media Impact

Commspoint

Media Radar

Catalyst

Job description

At Saatchi we believe in creating ideas that can live anywhere. And we believe that when we work as a team, nothing is impossible. We strive to bring out the best in each other and in ourselves and expect applicants to understand the value of close collaboration. We also believe that creating transformational work requires initiative, an entrepreneurial spirit and a bold commitment to achieving measurable results and business success for the Clients we service.

Job Description

As anAssociate Media Director, you will be embedded within the Media Strategy team to develop and manage communication goals, media budgets and media strategies. This person will guide media mix planning and budget allocations by campaign while also coordinating the campaign planning process with the Media Impact teams.

Beyond planning, this position will also act as a consult for channel activation teams on target builds across partners channels, including reviewing and evaluation of partner supplied research for actionable insights, as well as collaborating across agency teams (including Data & Analytics, Account Strategy and others) to guide creative development & comms planning.

Success for this position is measured by your ability to listen, collaborate and communicate how the information uncovered in research drives how a target is defined, understood and reached.

Skills/Qualifications

• Minimum 7-8 years of Media Planning or Media Strategy Experience
• Strong experience with national multi-channel media planning
• Familiarity with cross channel planning tools (including Nielsen Media Impact, Commspoint, Media Radar, Catalyst)
• Understanding of cross channel audience activation using various data sources
• Ability to synthesize various research studies and reports
• Ability to work independently and trouble shoot as needed
• Ability to work collaboratively with multidisciplinary teams

Roles and Responsibilities include:

• Develop media strategy based upon client objectives
• Interact directly with cross disciplinary agency teams
• Connect and collaborate with cross departmental teams to understand and define target audiences
• Present recommendation to clients for approval and internal teams for activation
• Consult with channel teams on how target definitions are translated across partners for activation
• Coaching, guidance, inspirational leadership and performance management of all direct reports
• Support and inspire the work and the people
• Other duties as assigned

Compensation Range

Compensation Range: USD $97,375.00 – USD $133,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.