Associate Director, Strategic Marketing - Rheumatology

AbbVie Inc; Mettawa (IL); On-site; USD 80,000 - 150,000; Full time

Job summary

An established industry player seeks a dynamic marketing leader to spearhead innovative peer-to-peer marketing strategies across Rheumatology. This role is pivotal in driving impactful initiatives and collaborating with cross-functional partners to optimize educational outreach. You will lead a talented team, manage marketing plans, and influence business leaders to achieve exceptional results. If you thrive in a fast-paced environment and are passionate about making a difference in healthcare, this opportunity is perfect for you.

Benefits

Paid Time Off

Medical/Dental/Vision Insurance

401(k)

Short-term and Long-term Incentives

Qualifications

• 5+ years of biopharmaceutical marketing experience, with a focus on HCP marketing.
• Proven ability to lead teams and manage multiple projects effectively.

Responsibilities

• Lead a team of marketing managers to execute P2P promotional content.
• Collaborate with cross-functional teams to enhance HCP education.

Skills

Biopharmaceutical Marketing

HCP Marketing

Communication Skills

Collaboration

Strategic Document Writing

Education

Bachelor's Degree

MBA

Job description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

Lead the development and execution of HCP Peer-To-Peer (P2P) marketing strategic initiatives across Rheum indications. The role will serve as the P2P subject matter expert and will be highly integrated with internal cross-functional partners on a regular basis (including Sales, Brand Teams, Medical, HEOR, Market Access, Patient Services, BTS, Digital Lab). This role develops and leads effective P2P marketing strategies that are impactful, executable by Sales partners, easily communicated, and clinically supported for areas of responsibility (product, indication, channel).

Candidates should demonstrate the ability to lead without authority as well as lead direct reports, have an innovative mindset to advance ways of working across large teams, be competent in managing multiple projects, and developing and delivering presentations to Immunology leadership.

Responsibilities:

• Lead a team of marketing managers responsible for the development and execution of P2P promotional content across indications for Rheumatology.
• Optimize and innovate on the delivery of peer-to-peer promotion, including digital, to maximize educational reach.
• Partner with Rheumatology counterparts, IBT partners, and external experts to build, manage, and execute P2P programming plans to provide HCP education across all Rheum indications.
• Drive and participate in business and marketing plan processes.
• Influence business leaders and effectively collaborate cross-functionally to deliver business results.
• Direct and manage projects including execution of marketing plans, initiatives, and tasks.
• Manage agency relations and oversight.
• Be familiar with market research and customer insights that could improve or impact peer-to-peer promotion.
• Maintain strong collaboration and communication with the field sales leadership (SDs, RSDs) to ensure alignment on goals, budgets, strategies, and execution of peer-to-peer initiatives.
• Stay current on all processes and procedures related to Speaker Programs.
• Ensure adherence to relevant policies and procedures related to planning and executing Speaker Programs, in collaboration with OEC.

Qualifications:

• Bachelor’s Degree required; MBA preferred.
• 5+ years of biopharmaceutical marketing experience, with HCP marketing experience required; Immunology leadership preferred.
• Excellent communication skills with proven experience in writing strategic documents.
• Strong collaboration and team orientation, with experience in accomplishing results through others and influencing stakeholders.
• Proven marketing experience with increasing proficiency in marketing skills.
• Previous cross-franchise/cross-channel marketing experience preferred.

Additional Information

Applicable only to applicants in jurisdictions with pay disclosure laws:

• The compensation range listed is an estimate of base pay based on the job grade at the time of posting. Actual pay will depend on factors like geographic location and may vary from the range stated. This range may be modified in the future.
• We offer a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k).
• This role is eligible for short-term and long-term incentive programs.

Note: Compensation, including bonuses and benefits, is subject to the company's discretion and is not considered earned until vested and payable.

AbbVie is an equal opportunity employer committed to integrity, innovation, and community service. We welcome applications from veterans and individuals with disabilities.

For more information, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

If you seek reasonable accommodations, please visit: https://www.abbvie.com/join-us/reasonable-accommodations.html