Associate Director, Strategic Marketing - BioPharma & CRO Solutions

cellsignalingtechnology79; Danvers (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Cell Signaling Technology is seeking an Associate Director of Strategic Marketing for BioPharma & CRO solutions in the United States. You will lead a small team, shape the portfolio strategy, and drive go-to-market plans tailored to BioPharma and CRO buyers.

You will translate customer insights into differentiated messaging, pricing strategies, and cross-functional collaboration to meet regulatory and procurement needs in this segment.

Responsibilities

• Market Strategy & Intelligence: Develop deep understanding of BioPharma and CRO segments, quantify size, growth drivers, and trends.
• Team Leadership: Lead and coach a two-person team, align with Custom Solutions Lead on strategy and execution.
• Portfolio Strategy & Expansion: Manage and expand the antibody-based portfolio roadmap for BioPharma discovery and clinical applications.
• Go-to-Market Execution: Create campaigns, collateral, and training to drive adoption among BioPharma and CRO buyers.
• Customer Engagement: Build relationships with bio/pharma customers and KOLs to validate messaging and guide roadmap.

Job description

Who We Are:

Cell Signaling Technology (CST) is a different kind of life sciences company, one founded, owned, and run by active research scientists, with the highest standards of product and service quality, technological innovation, and scientific rigor for over 20 years. We consistently provide fellow scientists around the globe with best-in‑class products and services to fuel their quests for discovery.

Helping researchers find new solutions is our main mission every day, but it's not our only mission. We're also dedicated to helping identify solutions to other problems facing our world. We believe that all businesses must be responsible and work in partnership with local communities, while seeking to minimize their environmental impact. That's why we joined 1% for the Planet as its first life science member, and have committed to achieving net‑zero emissions by 2029.

The Role:

The Associate Director, Strategic Marketing - BioPharma & CRO Solutions will lead, manage, and expand CST's antibody-based product portfolio and services for industry segments, including BioPharma and service providers such as CROs. Leading a team of two - a Product Manager and a Product Marketing Manager - this role owns the strategy, roadmap, and commercialization of CST's custom and customized services, including conjugation, mass spec services, format and buffer customization, and antibody discovery and engineering, and builds the business case for expanding into new custom capabilities. Working closely with CST's Custom Solutions Lead, and drawing on hands‑on experience with antibody-based products and services in an industry setting, you'll translate deep segment and customer knowledge into differentiated messaging, sales enablement, and go‑to‑market execution tailored to the workflows, regulatory context, and procurement models unique to BioPharma and CRO buyers.

Reports To:

Senior Director of Strategic Marketing

Team:

Leads a team of two - a Product Manager and a Product Marketing Manager - and partners closely with the Custom Solutions Lead

Segments Covered:

BioPharma and CRO (Contract Research Organization) customers

What You'll do:

Market Strategy & Intelligence

Develop a deep understanding of the BioPharma and CRO customer segments, quantifying segment size, growth drivers, and technology trends

Architect and execute a market research strategy - voice‑of‑customer interviews, surveys, advisory boards - to generate actionable insights that directly guide portfolio investment

Team Leadership

Lead, coach, and develop a team of two - a Product Manager and a Product Marketing Manager - setting clear goals and priorities, and fostering close collaboration with the Custom Solutions Lead to keep portfolio strategy and custom services execution tightly aligned

Portfolio Strategy & Expansion

Manage, expand, and maintain the roadmap for CST's antibody-based product portfolio supporting BioPharma discovery and clinical applications - spanning modality, workflow, platform, and disease area - building the business case for new portfolio additions

Own the end‑to‑end strategy, roadmap, and commercialization of CST's custom and customized services - conjugation, mass spec services, format/buffer customization, and custom antibody discovery and engineering - in partnership with the Custom Solutions Lead

Build and present data‑driven business cases for expanding into new custom capabilities

Define pricing, contracting, and tiered service models appropriate for BioPharma and CRO buyers

Partner cross‑functionally to ensure product supply and custom service capacity, SLAs, and delivery standards meet BioPharma and CRO expectations

Value Proposition Development

Own positioning and messaging of CST's reagent portfolio for BioPharma and CRO buyers, translating product value into propositions that resonate with these audiences' workflows and priorities

Develop segment‑specific value propositions that account for the regulatory context, quality expectations, and procurement models distinct to BioPharma and CRO customers

Go‑to‑Market Execution

Direct the creation of campaigns, collateral, and sales tools that drive adoption of the portfolio and custom services among BioPharma and CRO buyers

Partner with MarComm to develop web, collateral, and campaign content that clearly communicates portfolio value to this segment

Architect and deliver sales and distributor training so commercial teams can confidently position the portfolio and custom services offerings

Define KPIs and report on the performance of segment‑specific marketing and custom services commercialization to senior leadership

Customer Engagement

Build and maintain relationships with BioPharma and CRO customers and KOLs to validate messaging, gather field intelligence, and inform the custom services roadmap

Identify emerging needs surfaced through customer engagement, representing the voice of the BioPharma/CRO customer in cross‑functional planning with R&D, Sa