Associate Director, Social Strategy

Omnicom Media; New York (NY); On-site; USD 108,000 - 132,000; Full time

Job summary

Omnicom Media in New York seeks a senior social and influencer strategy lead to drive integrated campaigns for healthcare brands. You will translate business objectives into actionable social, influencer, and performance plans while guiding senior client discussions with confidence.

Grow audience-first strategies across paid, owned, earned, community management, and creator channels. Lead RFPs, partner evaluations, and cross‑functional collaboration to ensure compliant, effective campaigns.

Qualifications

• 6+ years of experience in social media strategy and influencer marketing.
• Experience building integrated paid, owned, and earned campaigns.
• Healthcare/pharma industry experience preferred.
• Excellent storytelling and executive communication skills.

Responsibilities

• Lead development and execution of integrated social media and influencer strategies.
• Serve as strategic lead for client engagements, translating objectives into social plans.
• Drive audience-first recommendations across paid, owned, earned, and creator channels.
• Leverage insights and platform innovations to identify opportunities for client growth.
• Present strategic recommendations, annual plans, and measurement frameworks to senior stakeholders.
• Oversee influencer programs from planning to evaluation and talent selection.
• Lead influencer RFPs, partner evaluations, and contract negotiations.
• Collaborate with agencies, legal, compliance, and cross-functional teams.
• Guide briefs with clear campaign objectives, metrics, and brand guidelines.

Skills

Social media strategy

Influencer marketing

Strategic client leadership

Executive communication

Content strategy

Tools

Sprinklr

Meltwater

NetBase

Quid

Pathmatics

Socialbakers

Job description

Roles & Responsibilities

• Lead the development and execution of integrated social media and influencer strategies across branded and unbranded healthcare campaigns.
• Serve as a strategic lead for client engagements, translating business objectives into actionable social, influencer, and performance marketing strategies.
• Drive audience-first recommendations across paid, owned, earned, community management, creator, and emerging social channels.
• Leverage cultural intelligence, audience insights, competitive intelligence, and platform innovation to identify opportunities that advance client business objectives.
• Present strategic recommendations, annual plans, measurement frameworks, and innovation opportunities to senior client stakeholders with confidence and influence.
• Act as a trusted advisor to clients, helping guide decision-making and ensuring brands remain at the leading edge of social media marketing.
• Oversee influencer marketing programs from strategic planning through execution, including talent identification, tiering approaches, audience fit assessments, content strategy, and performance evaluation.
• Lead key aspects of the influencer RFP process, including partner evaluations, proposal reviews, strategic recommendations, talent selection, and contract negotiations.
• Partner closely with influencer agencies, legal teams, compliance partners, and cross-functional stakeholders to ensure campaigns meet regulatory and business requirements.
• Guide the development of influencer and creator briefs, ensuring clear articulation of campaign objectives, content expectations, measurement requirements, and brand guidelines.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Roles & Responsibilities

• Lead the development and execution of integrated social media and influencer strategies across branded and unbranded healthcare campaigns.
• Serve as a strategic lead for client engagements, translating business objectives into actionable social, influencer, and performance marketing strategies.
• Drive audience-first recommendations across paid, owned, earned, community management, creator, and emerging social channels.
• Leverage cultural intelligence, audience insights, competitive intelligence, and platform innovation to identify opportunities that advance client business objectives.
• Present strategic recommendations, annual plans, measurement frameworks, and innovation opportunities to senior client stakeholders with confidence and influence.
• Act as a trusted advisor to clients, helping guide decision-making and ensuring brands remain at the leading edge of social media marketing.

Influencer & Social Program Leadership

• Oversee influencer marketing programs from strategic planning through execution, including talent identification, tiering approaches, audience fit assessments, content strategy, and performance evaluation.
• Lead key aspects of the influencer RFP process, including partner evaluations, proposal reviews, strategic recommendations, talent selection, and contract negotiations.
• Partner closely with influencer agencies, legal teams, compliance partners, and cross-functional stakeholders to ensure campaigns meet regulatory and business requirements.
• Guide the development of influencer and creator briefs, ensuring clear articulation of campaign objectives, content expectations, measurement requirements, and brand guidelines.

Performance Marketing & Optimization

• Drive measurable business outcomes by amplifying online presence and optimizing performance across social and creator ecosystems.
• Utilize performance data, audience signals, social listening insights, and platform reporting to inform targeting strategies, budget allocation, content optimization, and campaign enhancements.
• Identify opportunities to improve engagement, reach, conversion, and return on investment through data-driven recommendations and continuous optimization.
• Partner with analytics and media teams to design measurement frameworks, brand lift studies, attribution approaches, and learning agendas that demonstrate campaign effectiveness.
• Translate campaign performance into actionable business insights and strategic recommendations for future planning.

Team Leadership & Operational Excellence

• Lead, mentor, and develop junior strategists, fostering a culture of collaboration, accountability, innovation, and continuous learning.
• Oversee day-to-day workload management across assigned accounts, ensuring projects are delivered on time, on budget, and to the highest quality standards.
• Provide ongoing coaching, constructive feedback, and professional development support to team members.
• Drive process improvements and operational efficiencies across social strategy, influencer workflows, reporting, and client service functions.
• Collaborate with leadership on team growth, resource planning, staffing, and capability development.

Thought Leadership & Innovation

• Maintain a deep understanding of social platforms, creator ecosystems, cultural trends, audience behavior, and digital marketing innovations.
• Pioneer research initiatives and transform findings into customized social media strategies and thought leadership for clients and internal stakeholders.
• Contribute to agency thought leadership, training programs, case studies, and new business opportunities.
• Champion testing, learning, and innovation by identifying emerging opportunities and evaluating new technologies, platforms, and social solutions.

Key Characteristics & Qualifications

• 6+ years of experience in social media strategy, digital marketing, influencer marketing, or related disciplines.
• Established experience developing integrated social strategies across paid, owned, and earned environments, including community management, content strategy, channel planning, and creator marketing.
• Experience within healthcare, pharmaceutical, or other highly regulated industries preferred.
• Strong understanding of performance marketing principles and the role social media plays across awareness, engagement, consideration, conversion, and loyalty objectives.
• Proven ability to leverage audience insights, cultural intelligence, performance data, and social listening to develop impactful marketing strategies.
• Demonstrated success leading strategic client relationships and influencing senior stakeholders.
• Strong understanding of evolving social trends, platform innovation, creator ecosystems, and digital culture, with the ability to advise brands on when and how to participate.
• Ability to design and lead original research initiatives and translate findings into actionable strategic recommendations.
• Excellent storytelling, presentation, and communication skills, with the ability to simplify complex information and inspire action.
• Gravitas and executive presence, with the ability to build credibility and influence across clients, partners, and internal teams.
• Experience managing, mentoring, and inspiring high-performing teams.
• Highly detail-oriented with strong project management skills and the ability to lead multiple initiatives simultaneously.
• Innovative and entrepreneurial mindset with a willingness to challenge convention, test new approaches, and learn from results.
• Demonstrated commitment to continuous improvement, operational excellence, and process optimization.
• Practical experience with leading social listening, community management, measurement, and analytics platforms. Experience with Sprinklr, Meltwater, NetBase, Quid, Pathmatics, Socialbakers, or similar platforms preferred.
• Passion for building inclusive, collaborative, and high-performing team cultures.

What Makes Success In This Role

• Acts as a strategic leader rather than a tactical executor.
• Drives measurable business outcomes through social, creator, and performance marketing programs.
• Influences clients and internal stakeholders through expertise, insight, and executive-level storytelling.
• Develops talent and elevates team capabilities.
• Continuously pushes the work—and the agency—to stay ahead of culture, platforms, and industry best practices.

$120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$120,000