Senior Director, Paid Social

Omnicom Media; New York (NY); Hybrid; USD 120,000 - 230,000; Full time

Job summary

Omnicom Media is seeking a Senior Director of Paid Social to provide strategic leadership and oversight for the social team. The role focuses on managing campaigns, guiding client relations, and driving long-range planning to meet and exceed client goals.

The ideal candidate has a strong track record in campaign management, education, and leadership, and will educate and mentor team members while partnering with other functions to optimize the social program.

Qualifications

• Bachelor’s degree or equivalent education.
• 10+ years business experience including 5+ years building and/or managing accounts in the social marketing space.
• Be a proactive self-starter with strong communication and analytical skills.

Responsibilities

• Define and implement best practices across the Social teams.
• Effectively manage and lead all Social team members on client teams.
• Identify training and development needs of client teams and the broader functional team.
• Establish and maintain a management framework for visibility into performance against goals.
• Consult with client teams to ensure best practices and brainstorm new approaches.
• Lead hiring processes for Social team members on client teams.
• Oversee onboarding of new clients within the office location.
• Ensure integration with other functional teams and COE sharing.

Skills

Campaign management

Strategic leadership

Client relations

Analytical skills

Education

Bachelor’s degree or equivalent

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Who we’re looking for:

We are seeking a Social Media Senior Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. The Senior Director, Paid Social is responsible for providing strategic leadership and oversight to the social team. This role involves developing thought leadership, representing the team internally and externally and ensuring effective management of the social program to meet or exceed client goals.

A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity

If you’re reading this, we want to talk to you about joining our team as a Senior Director. Your responsibilities will include:

Team Leadership

• Define and implement best practices across the teams
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Establish and maintain a management framework that allows for visibility into team performance against client goals and objectives
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead, along with the Social Director, the hiring process for Social team members on their client team
• Oversight for on boarding new clients within their office location
• Ensure integration with other functional teams
• Primary account contact with COE for agency-wide social knowledge sharing

Grow Business

• Determine how to increase and expand paid media services for their clients
• Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally
• Actively drive long-range strategic planning for client
• Help define the role of social in overall media campaigns (audience planning, optimizations, measurement, etc.) with other media teams

Broader agency responsibilities, related to one or more of the following:

• Practice Development
• Product & Service Development
• Partner Relations

Practice Development

Innovation

• Identifies and develops new processes, strategies, frameworks, etc.
  • Develop highly strategic and innovative paid social strategy recommendations that align with campaign and business objectives
  • Helps pilot new approaches with client teams to refine and ensure viability
  • Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage across media functions
• Alpha/Beta tests
  • Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally
  • Provides oversight to client teams on testing approach, analyzing results and merchandising internally and externally
• POVs
  • Leads development of POVs related to new products and enhancements related to existing Social products and services

Product & Service Development

New External Channels/Products

• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products

Internal Products & Services

• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Partner Relations

Technology

• Main point of contact for technology partners – competitive and campaign management
• Identify and evaluate new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Responsible to ensure all client teams are informed about new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.

Social Networks

• Responsible to ensure all client teams are informed of new products and engine enhancements
• Oversee presentations from providers for Social team or broader agency
• Oversee QBR from key engine partners
• Oversee with training lead on related certifications

Our Expectations Of You

We’re looking for a great connector of people and ideas – someone who is personable, communicates well, is empathetic to other’s points of view, strong partners, and is ultimately comfortable assuming leadership and driving action in a collaborative setting.

The ideal candidate will be process oriented by reviewing any gaps in the day-to-day management of the account and implementing new, stronger processes. They ensure team members fully understand the client’s business and how market factors impact the business and make recommendations around expanding or adjusting the social program. The Senior Director, Paid Social will foster strong cross-team collaboration with other Paid Social leads to enhance overall culture and team performance. Additionally, the Senior Director, Paid Social should regularly identify and bring opportunities to the client, such as beta tests and industry insights.

What You’ll Need To Succeed

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 10+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Outstanding ability to build partnerships and manage and develop a cohesive team in a fast-paced environment
• Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
• High levels of integrity, autonomy, and self-motivation
• Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
• Know the difference between features and benefits and how to sell and deliver value!

The Outcomes We Will Celebrate

Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships.

Who You’ll Partner With

You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams and reporting into the Client Business Lead.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What You Can Expect

The chance to grow the agency and yourself.

Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.

The ability to be brave, try new things and help continue to grow our digital offering.

A place that cares about your personal passions just as much as your work.

$120,000 - $230,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$120,000 - $230,000