Associate Director / Senior Product Manager, Rare Disease Marketing

Ipsen; Cambridge (MA); On-site; USD 148,000 - 222,000; Full time

Job summary

An established industry player is seeking an experienced marketer to join their Rare Disease team. This pivotal role involves leading marketing initiatives for a groundbreaking treatment, collaborating with cross-functional teams, and ensuring compliant execution of promotional activities. The ideal candidate will have a strong background in biopharma marketing, excellent communication skills, and a proven track record of success in launching products in the rare disease space. Join a dynamic team dedicated to making a significant impact in patients' lives through innovative marketing strategies and collaborative efforts.

Benefits

401(k) with company contributions

Medical, dental, and vision coverage

Life and disability insurance

Flexible spending accounts

Parental leave

Paid time off

Winter shutdown

Well-being allowance

Commuter benefits

Qualifications

• 5+ years in pharmaceutical or biotechnology marketing with a focus on rare diseases.
• Experience managing large budgets and cross-functional teams.

Responsibilities

• Lead peer-to-peer marketing initiatives and congress planning.
• Develop marketing materials and monitor KPIs for brand performance.

Skills

Cross-functional leadership

Communication skills

Project management

Scientific/medical knowledge

Marketing strategy development

Education

Bachelor’s Degree

PharmD or MBA

Job description

Associate Director / Senior Product Manager, Rare Disease Marketing

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Ipsen is seeking an experienced Rare Disease marketer to join our Iqirvo brand team as either a Senior Product Manager or Associate Director.

The Senior Product Manager / Associate Director, Rare Disease Marketing is a key role on the Rare Disease Commercial Team and reports to the Brand Lead Elafibranor. This role is based at our Cambridge, MA HQ and is not a remote based position.

This role will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Elafibranor. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on congresses, advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.

This individual will collaborate closely with the Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics to execute tactics focused on peer-to-peer education and KOL engagement.

Main Responsibilities & Job Expectations

Core Marketing Activities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution of congress marketing plans & materials
• Advisory board planning and execution
• Amplify peer-to-peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicators to Rare disease leadership
• Contribute to Brand Planning and Tactical Plan development for Elafibranor
• Ensure compliant execution of all promotional activities

Cross Functional Leadership / Collaborate with:

• Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
• Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and a unified external voice to customers
• Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Business ethics & legal team to ensure compliant development and implementation of projects

Cross functional team lead-stakeholder management:

• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.

Knowledge, Abilities & Experience

• Bachelor’s Degree or Equivalent is required, PharmD or MBA preferred
• Proven cross-functional leadership skills to lead across a complex matrix
• Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial experience
• Minimum of 2 years home office experience
• Successful launch experience in the rare or specialty categories
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude and experience
• Significant experience in, and knowledge of Rare disease with complex science and reimbursement - ideally
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills
• Willingness/ability to travel domestically. International travel may be required

At the SPM level, the annual base salary range for this position is $148,500 - $181,500

At the Associate Director level, the annual base salary range for this position is $181,500 to $222,000

This job is eligible to participate in our short-term incentives program. Ipsen offers a comprehensive employee benefits package, including 401(k) with company contributions, medical, dental, vision coverage, life and disability insurance, flexible spending accounts, parental leave, paid time off, winter shutdown, well-being allowance, commuter benefits, and more.

The pay ranges above reflect the base pay at posting; individual compensation depends on factors like education, experience, and skills.

Senioriy level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Pharmaceutical Manufacturing and Biotechnology Research