Associate Director / Senior Product Manager, Marketing, Rare Disease

Ipsen; Cambridge (MA); On-site; USD 148,000 - 222,000; Full time

Job summary

An established industry player is seeking a dynamic Associate Director/Senior Product Manager for their Rare Disease Marketing team. This pivotal role involves leading marketing initiatives to support the launch of innovative treatments, collaborating with cross-functional teams, and executing strategies that engage healthcare professionals. The ideal candidate will have a strong background in biopharma, exceptional leadership skills, and a passion for rare diseases. Join this forward-thinking company to make a significant impact in the lives of patients and contribute to groundbreaking marketing efforts that drive success in a complex and evolving field.

Benefits

401(k) with company contributions

Group medical, dental, and vision coverage

Life and disability insurance

Flexible spending accounts

Parental leave

Paid time off

Discretionary winter shutdown

Well-being allowance

Commuter benefits

Qualifications

• 5+ years of pharmaceutical or biotechnology commercial experience.
• Proven leadership skills to manage cross-functional teams.

Responsibilities

• Lead key initiatives for peer-to-peer marketing strategies.
• Develop and execute marketing plans and materials for congresses.

Skills

Cross-functional leadership

Biopharma commercial experience

Strong communication skills

Project management

Scientific/medical aptitude

Knowledge of rare diseases

Education

Bachelor’s Degree

PharmD or MBA

Job description

Associate Director / Senior Product Manager, Marketing, Rare Disease

Join to apply for the Associate Director / Senior Product Manager, Marketing, Rare Disease role at Ipsen

Associate Director / Senior Product Manager, Marketing, Rare Disease

Join to apply for the Associate Director / Senior Product Manager, Marketing, Rare Disease role at Ipsen

The Senior Product Manager / Associate Director, Rare Disease Marketing is a key role on the Rare Disease Commercial Team and reports to the Brand Lead Elafibranor. This role is based at our Cambridge, MA HQ and is not a remote based position.

This role will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Elafibranor. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on congresses, advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics.

This individual will collaborate closely with the Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics to execute tactics focuses on peer to peer education and KOL engagement.

Main Responsibilities & Job Expectations

Core Marketing Activities

• Lead key initiatives to implement Peer to Peer tactical plan
• Development & execution congress marketing plans & materials
• Speaker bureau content strategy, training, execution & ongoing management
• Advisory board planning and execution
• Amplify peer to peer messaging through multichannel engagement tactics
• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership
• Contribute to Brand Planning and Tactical Plan development for Elafibranor
• Ensure compliant execution of all promotional activities
  
  

Cross Functional Leadership / Collaborate With

• Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages
• Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers
• Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance
• Promotional review committee to ensure compliant development of field resources in line with the strategy
• Business ethics & legal team to ensure compliant development and implementation of projects
  
  

Cross Functional Team Lead-stakeholder Management

• Incorporate insights from primary and secondary research into development of field promotional tactics
• Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings
• Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
  
  

Knowledge, Abilities & Experience

• Bachelor’s Degree or Equivalent is required, PharmD or MBA preferred
• Proven cross-functional leadership skills to lead across a complex matrix
• Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial experience
• Minimum of 2 years home office experience
• Successful launch experience in the rare or specialty categories
• Strong communication and interpersonal skills along with the ability to influence others
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
• Demonstrated consistent track record of success
• Strong scientific/medical aptitude and experience
• Significant experience in, and knowledge of Rare disease with complex science and reimbursement - ideally
• Demonstrated success in project, vendor, and experience managing large budgets
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Excellent written and verbal skills and strong interpersonal communication skills
• Willingness/ability to travel domestically. International travel may be required
  
  

At the SPM level, the annual base salary range for this position is $148,500 - $181,500

At the Associate Director level, the annual base salary range for this position is $181,500 to $222,000

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay ranges displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Pharmaceutical Manufacturing

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