Associate Director, Retention & Loyalty

Applied Labs; California (MO); Hybrid; USD 170,000 - 188,000; Full time

Benefits offered by this job

Medical insurance

Dental coverage

Vision coverage

401k with match

Paid time off

Free products

Company events

Job summary

Dr. Squatch in Marina Del Rey, CA seeks Associate Director of Retention & Loyalty to lead retention, subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV and revenue.

This senior role reports to the Chief Digital Officer and manages a team of five. You will own the retention P&L, define program roadmaps with Digital Product and Growth, oversee email, SMS, and direct mail, and partner with Finance and executives to present performance and business cases.

Qualifications

• 8+ years in a high-performance environment (e.g., management consulting, DTC ecommerce, consumer brand, or tech).
• Experience with DTC subscription, loyalty programs, and Lifecycle tools is a plus.
• Deeply analytical with data-driven decision making; ability to translate insights into strategy.

Responsibilities

• Own the retention strategy for DTC, defining how subscription, loyalty, and lifecycle marketing work together to maximize retention and LTV.
• Lead the revamp of subscription and loyalty programs with Product and Growth partners.
• Oversee lifecycle marketing across email, SMS, and direct mail; set direction and manage a high-performing team.
• Own the retention P&L, set annual targets, track performance, and report to finance and execs.
• Synthesize data, insights, and market trends into clear recommendations and business cases for leadership.
• Build and develop a team of five focused on analytical rigor and ownership.
• Manage vendor relationships (Klaviyo, Postscript, Recharge, Postpilot) to maximize value.

Skills

DTC ecommerce

Subscription experience

Lifecycle marketing

Data-driven

Strategic thinking

People management

AI tools familiarity

Vendor management

Tools

Klaviyo

Postscript

Recharge

Looker

Job description

Why We Exist and What We Do

At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified BCorp in 2023. Weare looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role:

Dr. Squatch is looking for an Associate Director of Retention & Loyalty to lead one of the most critical functions in our DTC business. This is a senior strategic role responsible for the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing as integrated levers to drive retention, LTV, and long-term revenue.

We’re looking for a strategic, analytically-driven leader, someone who thinks in frameworks, is deeply comfortable with data, and can operate at both the strategic and executional level. This role reports to the Chief Digital Officer and manages a team of five, including lifecycle, subscription, and loyalty functions.

This is a full-time, hybrid role based in Marina Del Rey, CA.

The anticipated base compensation range for this role will be $170,000 to$188,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do:

• Own the retention strategy for Dr. Squatch’s DTC business — defining how subscription, loyalty, and lifecycle marketing work together to maximize customer retention and LTV
• Lead the ongoing revamp of our subscription and loyalty programs — defining the experience, value proposition, and roadmap in close partnership with Digital Product and Growth
• Oversee lifecycle marketing across email, SMS, and direct mail — setting strategic direction, prioritizing the roadmap, and managing a high-performing team to execute
• Own the retention P&L — setting annual targets, tracking performance against plan, and providing regular updates to finance and executive leadership
• Serve as a strategic thought partner to the Chief Digital Officer — synthesizing performance data, customer insights, and market trends into clear recommendations and business cases
• Build and develop a team of five, fostering a culture of analytical rigor, ownership, and continuous improvement
• Manage key vendor relationships across retention and lifecycle platforms (Klaviyo, Postscript, Recharge, Postpilot, and others) to ensure the business is getting maximum value

About You:

• 8+ years of experience in a high-performance environment — management consulting, DTC ecommerce, consumer brand, or tech; prior retention or subscription experience strongly preferred
• Deeply analytical — you build models, interpret complex data sets, and translate findings into strategy; experience with Looker or similar BI tools a plus
• Strategic thinker and clear communicator — you can synthesize ambiguous problems into structured recommendations and present confidently to executive audiences
• Proven people manager who develops strong teams and drives results through others
• Fluent with AI tools (Claude, ChatGPT, or similar) and comfortable integrating them into how you and your team work
• Entrepreneurial and ownership-oriented — you set direction without being told to, and you hold yourself and your team accountable to outcomes
• Experience with DTC subscription, loyalty programs, and Lifecycle tools - Klaviyo, Recharge, or Postscript - is a plus

#LI-TC1 #LI-FULLTIME #LI-HYBRID

Who We Are:

Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We areTeam Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.

We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!

For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.

For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.

Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.

To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.

DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.

DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.