Associate Director Research & Analytics

Syneos Health/ inVentiv Health Commercial LLC; New York (NY); On-site; USD 130,000 - 140,000; Full time

Job summary

Syneos Health Communications in New York is seeking a senior analytics lead to steer social and digital analytics for healthcare and pharmaceutical clients. You will manage multiple projects, translate data into strategic recommendations, and shape how the team uses automation and AI-assisted tools.

The role emphasizes social listening, influencer research, and reporting on organic campaigns, with client-facing leadership and cross-functional collaboration across teams.

Qualifications

• 6+ years of experience in communications research, social/digital analytics, media analytics, or a related field
• Deep experience with social listening, influencer research, and/or digital PR campaign measurement
• Strong client-facing communication skills and ability to manage complex projects with multiple stakeholders
• Proficiency with social analytics tools such as Meltwater and Talkwalker

Responsibilities

• Lead social listening and digital analytics projects from methodology design through reporting and delivery
• Conduct influencer identification, mapping, and research to support organic and influencer-led campaigns
• Oversee coverage capture, coding, synthesis, and insight development across social and digital sources
• Develop clear, compelling reports and presentations that connect findings to communications goals
• Collaborate with internal team members, including mentoring junior staff and coordinating with senior stakeholders
• Use technology creatively to improve workflows, including AI-supported drafting and scripting for tools such as Apps Script

Skills

Social listening

Influencer research

Digital analytics

Client-facing communication

Project management

AI-assisted workflows

Meltwater

Talkwalker

Education

Bachelor's degree

Advanced degree preferred

Tools

Meltwater

Talkwalker

Job description

Description

About the Team

We are a multidisciplinary healthcare communications research team focused on helping clients make smarter strategic decisions through research, analytics, and insight. Our work spans social listening, influencer research, digital and social campaign measurement, media analysis, and market research across agencies and practice areas.

Role Summary

This role will lead social and digital analytics work for healthcare and pharmaceutical clients, with a strong emphasis on social listening, influencer identification and research, and reporting on organic campaigns. You will be a client-facing research leader who can translate data into clear strategic recommendations, manage multiple projects, and help shape how the team uses technology, automation, and new methods to deliver high-quality insights.

What You Will Do

• Serve as a trusted client partner and day-to-day contact, helping define the right research approach and counsel clients on implications
• Lead social listening and digital analytics projects from methodology design through reporting and delivery
• Conduct influencer identification, mapping, and research to support organic and influencer-led campaigns
• Oversee coverage capture, coding, synthesis, and insight development across social and digital sources
• Develop clear, compelling reports and presentations that connect findings to communications goals and client business needs
• Collaborate closely with internal team members, including mentoring junior staff and coordinating with senior stakeholders
• Use technology creatively to improve workflows, including AI-supported drafting and scripting for tools such as Apps Script
• Stay current on social platform behavior, digital measurement practices, and emerging tools relevant to health communications

What You Bring

• 6+ years of experience in communications research, social/digital analytics, media analytics, or a related field, ideally in healthcare or pharmaceuticals
• Deep experience with social listening, influencer research, and/or digital PR campaign measurement, especially for organic and influencer-led work
• Strong understanding of how social media operates in health communications, plus practical experience turning coverage into structured coding, reporting, and insight development
• Proficiency with social analytics tools such as Meltwater, Talkwalker, and/or scraping tools
• Strong client-facing communication skills and the ability to manage complex projects with multiple stakeholders
• A curious, tech-savvy, inventive mindset and willingness to experiment with new tools and workflows
• Collaborative, entrepreneurial approach with the ability to work well across teams and build trust quickly
• Bachelor's degree in a related field; advanced degree preferred

The annual base salary for this position ranges from $130,000 to $140,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.