Associate Director Research & Analytics

Syneos Health, Inc.; New York (NY); On-site; USD 130,000 - 140,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits (Medical)

Dental and Vision

401k match

Flexible PTO & sick time

Job summary

Syneos Health Communications seeks a seasoned leader to drive social and digital analytics for healthcare clients. You will guide research design, lead influencer identification, and translate findings into strategic recommendations for campaigns and brand insights.

You will manage multiple projects, mentor junior staff, and collaborate with senior stakeholders while advancing AI-assisted workflows and tooling in health communications.

Qualifications

• Experience in healthcare or pharmaceuticals is preferred.
• Deep expertise in social listening, influencer research, and digital PR measurement.
• Demonstrated ability to translate data into strategic insights.

Responsibilities

• Lead social listening and digital analytics projects from design to delivery.
• Define research approaches and counsel clients on implications.
• Mentor junior staff and coordinate with senior stakeholders.
• Develop reports linking findings to communications goals.

Skills

Social listening

Influencer research

Digital analytics

Client-facing communication

Mentoring junior staff

Education

Bachelor’s degree in a related field

Advanced degree preferred

Tools

Meltwater

Talkwalker

Scraping tools

Job description

Updated: Today
Location: New York, NY, United States
Job ID:18442

We are a multidisciplinary healthcare communications research team focused on helping clients make smarter strategic decisions through research, analytics, and insight. Our work spans social listening, influencer research, digital and social campaign measurement, media analysis, and market research across agencies and practice areas.

Role Summary

This role will lead social and digital analytics work for healthcare and pharmaceutical clients, with a strong emphasis on social listening, influencer identification and research, and reporting on organic campaigns. You will be a client-facing research leader who can translate data into clear strategic recommendations, manage multiple projects, and help shape how the team uses technology, automation, and new methods to deliver high-quality insights.

What You Will Do

• Serve as a trusted client partner and day-to-day contact, helping define the right research approach and counsel clients on implications
• Lead social listening and digital analytics projects from methodology design through reporting and delivery
• Conduct influencer identification, mapping, and research to support organic and influencer-led campaigns
• Oversee coverage capture, coding, synthesis, and insight development across social and digital sources
• Develop clear, compelling reports and presentations that connect findings to communications goals and client business needs
• Collaborate closely with internal team members, including mentoring junior staff and coordinating with senior stakeholders
• Use technology creatively to improve workflows, including AI-supported drafting and scripting for tools such as Apps Script
• Stay current on social platform behavior, digital measurement practices, and emerging tools relevant to health communications
  

What You Bring

• 6+ years of experience in communications research, social/digital analytics, media analytics, or a related field, ideally in healthcare or pharmaceuticals
• Deep experience with social listening, influencer research, and/or digital PR campaign measurement, especially for organic and influencer-led work
• Strong understanding of how social media operates in health communications, plus practical experience turning coverage into structured coding, reporting, and insight development
• Proficiency with social analytics tools such as Meltwater, Talkwalker, and/or scraping tools
• Strong client-facing communication skills and the ability to manage complex projects with multiple stakeholders
• A curious, tech-savvy, inventive mindset and willingness to experiment with new tools and workflows
• Collaborative, entrepreneurial approach with the ability to work well across teams and build trust quickly
• Bachelor’s degree in a related field; advanced degree preferred

The annual base salary for this position ranges from $130,000 to $140,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health Communications, we are dedicated to building a diverse, inclusive and authentic workplace. At times, we will consider transferable skills from previous roles.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

• competitive compensation package
• Health benefits to include Medical
• Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time.

Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients’ lives around the world. Selecting us as an employer secures a career in which you’re guaranteed to:

Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers’ delivery of important therapies to patients.