Associate Director, Regional Marketing (West Region)

ADC Therapeutics; California (MO); Hybrid; USD 150,000 - 210,000; Full time

Job summary

ADC Therapeutics in the United States is seeking an Associate Director, Regional Marketer to lead in-field regional marketing initiatives across CA, CO, UT, WA, AZ, NV. You will partner with the Agency of Record and home office to deploy assets, geo-targeted media, and congress plans while building strong relationships with local thought leaders.

The role requires 5+ years in pharma/biotech marketing, launch experience, and proven ability to manage budgets, travel 40–50%, and coordinate with

Qualifications

• Bachelor’s Degree required. Health care certification/qualification preferred
• 5+ years in pharma/biotech, hematology/oncology experience emphasized
• Product launch experience in hematology or oncology
• 2+ years with hematology thought leaders and academic access
• 2+ years in marketing/agency or in-house commercial role
• 2+ years field sales or market access leadership preferred

Responsibilities

• Lead and execute regional marketing plans across assigned geographies
• Collaborate with AOR and home office to deploy assets, media, and congress plans
• Identify, monitor, and report regional KPIs
• Coordinate with cross-functional teams on local account planning
• Identify local HCPs and participate in clinical and promotional activities
• Develop regional and local KOLs across Hematology/Oncology
• Support regional TL influence mapping and account plan execution
• Develop regional advisory boards and third-party programs
• Identify HCPs for ADC Therapeutics Speaker Bureau and disease state programs
• Attend conferences and executive engagements; coordinate regional presence
• Align with sales, marketing, and medical to maintain clear role boundaries
• Monitor lymphoma treater landscape and competitive insights
• Coordinate patient advocacy events and engagement opportunities
• Manage agency partnerships and budgeting with Regional Marketing Lead
• Other duties as assigned

Skills

Strategic Marketing

KOL Engagement

Budget Management

Cross-functional Leadership

Market Access

Product Launch

Education

Bachelor's Degree

Job description

At ADC Therapeutics, we are passionate about revolutionizing cancer treatment. When you join our team, you become part of a mission-driven group of talented individuals dedicated to making a difference in patients' lives.

Why ADC Therapeutics

ADC Therapeutics (NYSE): is a commercial, global leader and pioneer in the field of antibody-drug conjugates (ADCs) with specialized capabilities from clinical through commercialization. Our CD-19-directed ADC for relapsed/refractory non-Hodgkin lymphoma, ZYNLONTA® (loncastuxamab tesirine lpyl) has received accelerated approval in the United States and conditional approval from the European Commission. ZYNLONTA is also being evaluated in combination with other anti-cancer therapeutics and in earlier lines of therapy as well as other indolent lymphomas to determine if it has potential to treat an even broader range of patients. In addition to ZYNLONTA, ADC Therapeutics has a PSMA-targeting ADC in ongoing development.

We are a team of approximately 150 patient-focused, purpose-driven employees with a shared mission to transform the treatment paradigm for patients. If you’re interested in making a difference in the lives of patients worldwide with a team of like-minded colleagues, operating in a flexible work environment, come join us on our journey! To learn more about ADC Therapeutics, our values, and our exceptional culture, please visit us at https://adctherapeutics.com/ and LinkedIn.

Position Overview:

The Associate Director, Regional Marketer role will be part of the Marketing department reporting to Director, Market Development. The role is the in-field connection to the marketing team charged with engaging key commercially important thought leaders and leveraging regional and local marketing opportunities in their assigned geography.

This position will cover the following states: CA, CO, UT, WA, AZ, NV

What You’ll do:

Job responsibilities may include, but are not limited to:

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning.
• Identify, monitor, and report key performance metrics for the region
• Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identifies, develops, and engages with local and regional KOLs across Hematology/Oncology and especially within the lymphoma expert community in the region.
• Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Conference attendance and Executive Engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with Digital marketing on geotargeting and advertising opportunities.
• Insight gathering for HQ and field leadership
• Collaborates and communicates with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among the expertise areas.
• Monitors Lymphoma Treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local Patient Advocacy events
• Work with Patient marketing, corporate communications, and sales to effectively support advocacy meetings and events especially where appropriate TL engagement is possible
• Agency Management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned.

Who You Are:

Required Skills and Qualifications:

• Bachelor’s Degree required. Health care certification/qualification (e.g. RN, RPh, other) is preferred
• 5 or more years' work experience required in the pharmaceutical or biotech industry, specifically in hematology and oncology with experience in academic settings are important.
• Product launch experience in hematology or oncology
• At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
• 2 years of experience in marketing/agency or another related in-house commercial role
• 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
• Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
• Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
• Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers
• Proven track record for consistently meeting or exceeding qualitative and /or quantitative goals
• Experience developing strategy and executing tactics with oversight or direct management of budget
• 40-50% domestic travel required

Disclosure: Geographies are subject to change at any time at the company's sole discretion.

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