Associate Director, Regional Marketing (Mid-Atlantic Region)

ADC Therapeutics America Inc; Columbus (OH); Hybrid; USD 180,000 - 240,000; Full time

Job summary

ADC Therapeutics America Inc is recruiting for an Associate Director, Regional Marketer to lead in-field regional marketing efforts across VA, MD, MI, OH. You will drive regional plans, partner with the Agency of Record and home office, and engage key thought leaders and KOLs in hematology/oncology.

This role requires strong cross-functional collaboration and travel. The ideal candidate has 5+ years in pharma/biotech, product launch experience, and solid relationships with academic institutions

Qualifications

• Bachelor’s Degree required; health care certification/qualification preferred.
• 5+ years in pharmaceutical/biotech with hematology/oncology experience, product launching experience beneficial.
• 2+ years in marketing/agency or in-house commercial role; 2+ years field sales or market access leadership preferred.
• Experience with hematology thought leaders and access to academic institutions.
• Travel 40–50% domestically.

Responsibilities

• Lead and execute regional marketing plans (in-field with regional teams).
• Collaborate with Agency of Record and home office on regional asset deployment, media, and congress planning.
• Identify, monitor, and report regional KPIs and manage regional advisory boards and KOLs.
• Coordinate with cross-functional teams on local account planning and thought-leader engagement.
• Develop and manage local/regional speaker bureau presence for ZYNLONTA and disease-state programs.
• Coordinate regional events, conferences, and executive engagements; manage agency partnerships and budgets.

Skills

Stakeholder management

Strategic thinking

Presentation skills

Cross-functional collaboration

Communication

Education

Bachelor’s Degree

Health care certification preferred

Job description

Description

Transforming Cancer Therapy Together

At ADC Therapeutics, we are passionate about revolutionizing cancer treatment. When you join our team, you become part of a mission-driven group of talented individuals dedicated to making a difference in patients' lives.

Why ADC Therapeutics

ADC Therapeutics (NYSE): is a commercial, global leader and pioneer in the field of antibody-drug conjugates (ADCs) with specialized capabilities from clinical through commercialization. Our CD-19-directed ADC for relapsed/refractory non-Hodgkin lymphoma, ZYNLONTA® (loncastuxamab tesirine lpyl) has received accelerated approval in the United States and conditional approval from the European Commission. ZYNLONTA is also being evaluated in combination with other anti-cancer therapeutics and in earlier lines of therapy as well as other indolent lymphomas to determine if it has potential to treat an even broader range of patients. In addition to ZYNLONTA, ADC Therapeutics has a PSMA-targeting ADC in ongoing development.

We are a team of approximately 150 patient-focused, purpose-driven employees with a shared mission to transform the treatment paradigm for patients. If you’re interested in making a difference in the lives of patients worldwide with a team of like-minded colleagues, operating in a flexible work environment, come join us on our journey! To learn more about ADC Therapeutics, our values, and our exceptional culture, please visit us at https://adctherapeutics.com/ and LinkedIn.

Position Overview

The Associate Director, Regional Marketer role will be part of the Marketing department reporting to Director, Market Development. The role is the in-field connection to the marketing team charged with engaging key commercially important thought leaders and leveraging regional and local marketing opportunities in their assigned geography.

This position will cover the following area: VA, MD, MI, OH

What You’ll do

Job responsibilities may include, but are not limited to:

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning.
• Identify, monitor, and report key performance metrics for the region
• Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identifies, develops, and engages with local and regional KOLs across Hematology/Oncology and especially within the lymphoma expert community in the region.
• Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Conference attendance and Executive Engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with Digital marketing on geotargeting and advertising opportunities.
• Insight gathering for HQ and field leadership
• Collaborates and communicates with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among the expertise areas.
• Monitors Lymphoma Treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local Patient Advocacy events
• Work with Patient marketing, corporate communications, and sales to effectively support advocacy meetings and events especially where appropriate TL engagement is possible
• Agency Management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned.

Requirements

Who You Are:

• Bachelor’s Degree required. Health care certification/qualification (e.g. RN, RPh, other) is preferred
• 5 or more years' work experience required in the pharmaceutical or biotech industry, specifically in hematology and oncology with experience in academic settings are important.
• Product launch experience in hematology or oncology
• At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
• 2 years of experience in marketing/agency or another related in-house commercial role
• 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
• Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
• Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
• Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers
• Proven track record for consistently meeting or exceeding qualitative and /or quantitative goals
• Experience developing strategy and executing tactics with oversight or direct management of budget
• 40-50% domestic travel required

Disclosure: Geographies are subject to change at any time at the company's sole discretion.

Join Our Inclusive Team

ADC Therapeutics is proud to be an Aff… EOE Minorities/Females/Protected Veterans/Disabled. We are committed to building diverse teams and fostering an inclusive, professional, and respectful work environment where employees are empowered for success.