Associate Director, Regional Marketing- Northeast

AbbVie; New York (NY); Hybrid; USD 142,000 - 269,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

AbbVie is seeking an Associate Director of Regional Marketing for the Northeast. This field-based role focuses on developing and executing regional marketing strategies aligned with AbbVie's national plans in Immunology.

The position oversees RMMs and collaborates with cross-functional teams to optimize brand performance across assigned geographies. The ideal candidate resides in the New York or Boston area, with travel up to 75% and a background in Immunology marketing or sales.

Qualifications

• Bachelor’s Degree in a related field.
• 2+ years experience in Immunology marketing or sales.

Responsibilities

• Lead and manage regional marketing strategies in the Northeast to align with national plans.
• Coordinate budgeting for national and regional events, advisory boards, and expert consultations.
• Provide insights to leadership on brand optimization and marketing tactics.

Skills

Verbal communication

Cross-functional collaboration

Marketing strategy

Budget management

Education

Bachelor’s Degree

Job description

Associate Director, Regional Marketing- Northeast

• Full-time
• Salary Min: 141500
• Therapy Area: Immunology
• Salary Max: 268500
• Workday Global Grade: 20
• Travel: Yes, 75% of the Time
• Compensation: USD 141,500 - USD 268,500 - yearly

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

The Associate Director of Regional Marketing (ADRM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

The ADRM will be responsible for the direct supervision of two or three RMMs while being responsible for his/her specific regional responsibilities.

The ADRM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the ADRM works within a team-based environment to optimize brand performance across AbbVie Immunology.

*The Ideal candidate will reside in New York or Boston area.

Key Responsibilities:

Strategic Marketing

• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
• Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
• Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
• Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

Key Skills

• Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
• Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
• Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
• Ability to work in a fast-paced environment
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
  • Bachelor’s Degree
  • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
  • Travel up to 75% of the time including some evenings and weekends
  • Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
  • The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
  • This job is eligible toparticipatein our long-term incentiveprograms.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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