Associate Director, Publishing

Publicis Groupe; New York (NY); On-site; USD 98,000 - 155,000; Full time

Job summary

An established industry player is seeking talented individuals to join a dynamic publishing team focused on innovation and strategic media planning. This role offers the opportunity to lead agency projects, collaborate with various teams, and gain expertise in all aspects of publishing. Ideal candidates will thrive in a fast-paced environment, leveraging their strong analytical and leadership skills to drive successful campaigns. With a commitment to professional growth and a supportive team atmosphere, this position promises an exciting career path in the evolving landscape of media and publishing.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

Disability Insurance

401k

Paid Time Off

Qualifications

• 3-5 years of experience in media planning and activation.
• Strong understanding of media fundamentals and data storytelling.

Responsibilities

• Oversee development and execution of publishing plans.
• Manage relationships with media partners and negotiate rates.
• Train and develop junior team members for career growth.

Skills

Media Planning

Project Management

Negotiation Skills

Data Analysis

Leadership

Communication Skills

Critical Thinking

Attention to Detail

Problem Solving

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

PowerPoint

Industry Research Tools

Job description

Through the centralization of all publishing work across the PM agencies, Publicis Media Exchange (PMX) launched a new team called The Edit. The Edit is a team of experts responsible for thought leadership, innovation, negotiations, tactical planning, investment and the future of connecting brands to premium editorial content. We are looking for talented and highly motivated team members to join the growing group and help drive all aspects of executing publishing campaigns. The ideal candidate will have the ability to work both independently and collaboratively.

A position on The Edit team is one that will give an employee the chance to be an expert in all areas of Publishing, having the opportunity to lead agency projects and grow their career by working with agency managers, across a variety of brands/verticals, as well as new business teams. The person in this position will experience all aspects of publishing (planning, buying, negotiating, post campaign reporting, training, etc.). This person will also work collaboratively with Strategy teams and industry vendors. The publishing marketplace is continually evolving with more innovative offerings in the areas of digital, social, data partnerships, eCommerce, content, etc. It is an exciting time to work in publishing!

Responsibilities

• Understand all phases of the clients’ marketing objectives and provide media recommendations to deliver against these objectives
• Oversee the development, execution, and stewardship/project management of publishing plans with flawless execution
  • Includes, but is not limited to, developing consideration sets, drafting RFP templates, evaluating vendor proposals, managing rate contracts and details across print, newspaper, digital, mobile, tablet, and integrated programs, and post buys
• Prepare and present plans, as needed, including objectives, strategy, rationale, and all backup materials
• Manage relationships with media partners, inclusive of rate & positioning negotiations plus various marketplace intelligence gathering
• Oversee the team’s print billing process and reporting needs, inclusive of executive data summaries, spend rollups, client reporting, etc.
• Develop collaborative working relationship with agency leadership, strategy teams and individual clients
• Manage, train, and develop Direct Reports, including:
  • Defining roles and responsibilities for junior team members
  • Managing group dynamics/relationships amongst employees
  • Identifying opportunities for career development for employees
  • Inspiring creativity and innovation
  • Checking employee work to ensure accuracy
  • Leading publishing training sessions
• Extensive working knowledge of 360 publishing, as it relates to magazine and newspaper, ideally for both national and local (minimum of 3-5 years)
• Previous experience in media planning & activation, inclusive of standard industry research tools and processes
• Strong understanding of media fundamentals with an ability to exercise more advanced applications of math to media concepts
• Mastery with Excel and PowerPoint capabilities
• Ability to tell stories through data, presentations, and verbal communication
• Demonstrated managerial and leadership skills with an impeccable ability to multi-task plus prioritize and organize projects for direct reports
• Understanding of proper business etiquette and protocols
• Demonstrates a high level of attention to detail and organization
• Luxury & beauty category experience preferred, but not a must
• Self-starter and problem solver
• Critical and analytical thinker
• Disciplined enough to work independently and in team settings
• Able to develop his or her own ideas, take initiative, and assume responsibility
• Experience with industry research tools/processes
• Have a passion for collaboration and business challenges

Compensation

Compensation Range: $98,500 - $154,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

About the Company

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One.