Associate Director, Platform Strategy

Publicis Groupe; Los Angeles (CA); On-site; USD 105,000 - 159,000; Full time

Job summary

Join a leading agency as an Associate Director of Platform Strategy, where you'll develop and execute digital strategies to enhance user experiences. Collaborate with cross-functional teams to drive growth and optimize digital platforms for high-profile clients. This role requires strong analytical skills and a deep understanding of UX/UI principles, ensuring seamless integration of strategies across various projects. Be part of a dynamic team that values creativity and results-driven approaches while fostering an inclusive workplace.

Benefits

Medical coverage

Dental and vision insurance

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Qualifications

• 5-7+ years of experience in Digital Strategy or related fields.
• Strong understanding of digital marketing, web development, and UX/UI principles.

Responsibilities

• Lead digital strategies for clients, collaborating with UX and web development teams.
• Monitor and analyze digital platform performance for actionable insights.
• Develop product/platform roadmaps and strategic recommendations.

Skills

Digital Strategy

Platform Strategy

UX

Communication

Analytical Skills

Education

Degree from an accredited university

Job description

Company Description

Team One is Publicis Groupe's premium brand agency dedicated to building and supporting remarkable brands. We were born with a goal: to launch an all-new luxury car brand and send it soaring to success. Since then, we've become architects of aspiration, constructing brands of elevated impact and worth.

Team One has six North American offices across the country, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York.

The chosen marketing partner of many of the world's high-worth brands, agency clients include Lexus, Lexus Dealer Association, Barclays, KB Home, Alarm.com, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk, Sparklight, Hewlett-Packard Enterprises, and Simplot.

Team One has one-of-a-kind insight into affluent consumers across the globe. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.

Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production.

The Team One C.O.R.E.

C = COLLABORATIVE

We work together to get better stuff done than we could alone.

O = OPTIMISM

Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

Blow up the establishment. Shoot for the moon.

Job Description

GENERAL SUMMARY

As the Associate Director, Platform Strategy/Connected Customer Experience (CCX), you will play a crucial role in the development and execution of digital strategies for our clients. Working closely with our UX, web development, and creative teams, you will be responsible for identifying opportunities for growth, developing strategic plans, and ensuring seamless integration for platform enhancements across multiple scrum teams. The ideal candidate will be able to both articulate high-level strategic principles and develop detailed product + platform roadmaps to achieve these objectives. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams.

Responsibilities:

Platform Strategy: lead the creation of effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on work as well as team mentorship, guidance, and facilitation. Specific responsibilities will include, but are not limited to:

• Collaborate with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients.
• Creating optimization and enhancement road maps for client websites, apps, social and other owned properties that incorporate knowledge of user needs and behaviors, best practices and respect the underlying technology and service capabilities of the architecture.
• Organizing and leading collaboration sessions among different agency and client disciplines, including client marketing and in-house technology, web analysts, UX, media, technology and creative.
• Providing proactive and ongoing recommendations to further key digital product strategies, and for prioritization of platform backlogs considering completed work and its impact on the customer/user experience.
• Monitor and analyze the performance of digital platforms (and specific products/tools), providing actionable insights and recommendations for improvement
• Identifying user + behavioral insights from diverse data sources and translating those insights into changes in platform-based experiences; communicating the opportunity of addressing these CX needs to varying audiences (clients, technology teams, creative teams, etc.), and aligning the solution to platform goals and objectives.
• initiate and contribute to primary and secondary research to inform and support strategic recommendations

New Business: Help run new business pitches in support of the CCX discipline, including development of pitch presentations and case studies

Communication: Be the strategic lead on assigned projects, ensuring that strategy is adhered to throughout creative ideation, development, and production. identify and proactively resolve issues as appropriate with agency counterparts.

DAY-TO-DAY :

• Own and lead projects on the business they work on
• Contribute to platform roadmaps, author digital product strategies, and own strategic POV for backlog prioritization
• Conduct ongoing research and analysis of client's digital landscape, target audience, and competitors to identify opportunities for growth and optimization
• Work closely with web development and UX teams to ensure seamless integration of digital strategies across products Define key digital channel roles, objectives and KPIs on campaigns and for owned properties
• Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs)
• Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels
• Effectively communicate and present strategic recommendations to clients and internal teams.
• Champion creative work from a strategic perspective
• Help make creative work better
• Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design.
• Contribute to areas of cross-department thinking
• Assist in the development of proposals and pitch materials for new business opportunities.

Qualifications

Experience:5-7/+ years of Digital Strategy, Platform Strategy, UX or related advertising experience

Education:Degree from an accredited university or college is strongly preferred.

Skills and Abilities:

• Experience developing product/platform roadmaps to guide creative/UX/technical development for mature web properties
• Ability to proactively identify needed product/platform enhancements from independent analysis
• Familiarity with product/platform backlogs and their maintenance in an Agile development process
• Able to identify and communicate the role of specific enhancements in furthering a strategic goal
• High ability to synthesize research learnings to paint the full picture
• High ability to develop insights and stories from qualitative and quantitative data
• Fluency with web & social analytics
• High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy
• Exceptional written communication and presentation skills
• Ability to simplify complex ideas for team members and clients of all levels
• Manage complex, interrelated projects that span multiple areas or departments and manage workflow.
• A great presenter on one’s feet and on paper, capable of inspiring creative team members and clients.
• Charismatic and confident creative thinker who can develop strong, distinctive points of view
• Capable of effectively and proactively collaborating with variety of agency and client stakeholders
• Able to incorporate feedback quickly and effectively into presentations.
• Plan, facilitate and create reports on client collaboration sessions
• Possess the demeanor and desire to build strong relationships with creative teams and other

  leads, including and especially Account, Media, UX and Data Strategy

Additional Information

Working Conditions:Team One is a professional, fast-paced, creative business environment.All employees are expected to support Team One’s commitment to providing a respectful & safe workplace.There may be times when lifting up to 25lbs. is required.Overtime, including evenings and/ or weekend work- may be required.There may be occasion to travel.All employees are expected to conduct themselves in a professional and acceptable manner during working hours and all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events, shoot locations, etc.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As an employee of Team One, a division of Saatchi & Saatchi Worldwide, you are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Team One and Saatchi & Saatchi policies. All Publicis Groupe policies supersede other policies except for when in conflict with California State Law.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165.00 - $158,290.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/3/25.