Associate Director, Performance Marketing

Libsyn; United States; Remote; USD 105,000 - 115,000; Full time

Job summary

Join an innovative team as an Associate Director, Performance Marketing at a leading podcasting platform. You will spearhead paid media strategies, lead marketing initiatives, and manage a dedicated team to drive growth. If you're passionate about performance marketing and eager to make an impact in a fast-paced environment, we'd love to meet you.

Benefits

Competitive compensation

Comprehensive health benefits

401(k) plan

Flexible working arrangements

Generous paid time off

Qualifications

• 8+ years of experience in a performance marketing position.
• Hands-on experience with Google Ads and multi-channel paid media strategy.
• Strong analytical mindset with expertise in campaign measurement and A/B testing.

Responsibilities

• Develop and execute the playbook for content marketing.
• Own the end-to-end paid media strategy for efficient acquisition of customers.
• Lead the management and growth of Libsyn’s Affiliate Program.

Skills

SEO

Performance Marketing

Analytical Skills

Cross-functional Collaboration

Education

Bachelor's degree or equivalent in Marketing or related field

Tools

Google Ads

HubSpot

Job description

Associate Director, Performance Marketing

Join to apply for the Associate Director, Performance Marketing role at Libsyn

Associate Director, Performance Marketing

Join to apply for the Associate Director, Performance Marketing role at Libsyn

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Job Title: Associate Director, Performance Marketing

Department: Marketing

Reports To: VP, Marketing

Location: Remote, USA

About Libsyn

Libsyn (Liberated Syndication) is an industry-leading, independent podcast hosting and advertising platform that empowers podcasters to share their voices with the world. Founded in 2004, we’re dedicated to simplifying the podcasting process - from publishing to distribution and monetization to measurement - enabling creators to connect with audiences on all major platforms while monetizing their efforts. Through our advertising services and technology, we’re reshaping how advertisers reach their target customers by connecting brands with their desired audience.

At Libsyn, we’re on the lookout for innovative problem-solvers, collaborative thinkers, and self-starters who thrive in a fast-paced, customer-centric environment. Our team members, and our leaders, enjoy the freedom to think and act like entrepreneurs, always with our creators and advertisers top of mind. Together, we’re not just a workplace - we’re creating a supportive community that values diverse perspectives and fosters growth, empowering each other to deliver exceptional value to the podcasting world.

Job Summary

We’re looking for an Associate Director, Performance Marketing to own and evolve Libsyn’s paid acquisition and demand generation efforts. This role will lead the development and execution of organic and paid and media strategies across Google, Meta, YouTube, programmatic, DSPs, and more. You'll also breathe new life into Libsyn’s affiliate program, partner with Sales to drive high-quality podcast advertising leads, and collaborate with Product and Content Marketing to optimize traffic conversion.

This role is ideal for someone who thrives at the intersection of strategy and execution: you're just as comfortable presenting CAC:LTV trends to the executive team as you are building campaign structures in Google Ads or briefing a designer on creative iterations. You’ll lead a team of three and play a critical role in Libsyn’s next stage of growth.

How You Will Make An Impact

• Develop and execute the playbook for content marketing at Libsyn in order to drive more qualified traffic to Libsyn via SEO, AISEO, and other strategies.
• Own the end-to-end paid media strategy to drive efficient acquisition of new podcast hosting customers and advertising leads.
• Actively manage and optimize campaigns across platforms including Google Search & Display, YouTube, Meta, programmatic networks, and emerging DSPs.
• Lead the management and growth of Libsyn’s Affiliate Program, including strategy, partner outreach, and incentive design.
• Collaborate with Product Marketing to maximize the conversion of inbound traffic through targeted landing pages, messaging, and creative testing.
• Manage and mentor a team of three, fostering a culture of experimentation, accountability, and measurable impact.
• Track, analyze, and report on key performance metrics including CAC, LTV, ROAS, and attribution across customer segments and channels, supporting presentations for both senior leadership and the board of directors.
• Evaluate and onboard new tools, vendors, and platforms to strengthen performance marketing capabilities.
  
  
  

What We’re Looking For

• 8+ years of experience in performance marketing or growth marketing, ideally in a SaaS or media company
• Demonstrated knowledge of SEO, Generative Search, and other organic and content-marketing
• Proven success owning multi-channel paid acquisition programs with clear CAC targets.
• Hands-on experience with platforms including Google Ads (Search, YouTube, Display), Meta, Amazon; DSP + other experience a plus
• Familiarity with affiliate or partner marketing programs
• Strong analytical mindset with expertise in campaign measurement, cohort tracking, and A/B testing
• Experience managing and developing high-performing team members
• Excellent cross-functional collaboration and communication skills
  
  
  

Even Better If You Have

• Familiarity with podcasting, creator tools, or the digital audio advertising ecosystem
• Working knowledge of HubSpot, GA4, Looker Studio, or similar for reporting
• Experience building revenue attribution models
  
  
  

What We Offer

• Competitive compensation (base salary plus bonus).
• Comprehensive health benefits, with employer-paid dental and vision coverage.
• 401(k) plan to help you build towards your future.
• Flexible working arrangements, including remote options.
• Generous paid time off and support for maintaining work-life balance.
  
  
  

Equal Employment Opportunity Policy

The Company is an equal opportunity employer. Applicants for employment are, and will be, recruited, selected and hired, and employment decisions are and will be made, without discrimination on the bases of race, color, religion, sex, age, national origin or disability. This policy applies to new employees, promotions and all personnel actions within the organization.

The Company prides itself on the contribution it makes to the community. It is the intent of the Company to comply with all federal, state and local laws relating to equal employment opportunity.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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