Associate Director, Payer Marketing - Remote

Optum; Eden Prairie (MN); Remote; USD 106,000 - 195,000; Full time

Job summary

A leading company is seeking an Associate Director for Payer Marketing to drive growth in the high-growth payer market. This remote role involves developing marketing strategies, collaborating with various teams, and adapting to market needs. Candidates should have extensive marketing experience, particularly in B2B strategies, and familiarity with the healthcare industry is preferred. Comprehensive benefits are offered.

Benefits

Comprehensive packages

Incentives

Stock purchase options

401k contributions

Qualifications

• 8+ years of marketing experience.
• 8+ years managing projects from planning to execution.
• 5+ years developing and executing B2B marketing strategies.

Responsibilities

• Lead Payer go-to-market strategy for Whole Health Solutions.
• Develop compelling marketing strategies and campaigns.
• Provide sales enablement and strategic growth support.

Skills

Marketing

Project Management

Communication

Tools

Microsoft Office Suite

Job description

Associate Director, Payer Marketing - Remote

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Role Overview

This role will lead Payer go-to-market strategy for Whole Health Solutions, including developing end-to-end marketing strategies that drive growth and retention. The leader will collaborate with channel, product, and growth partners to develop go-to-market strategies for Whole Health Solution product distribution within Payer marketing. This is an opportunity to support a new channel product marketing model in the high-growth payer market.

Responsibilities

• Work with clinical and product experts to build impactful health solutions.
• Partner with business leaders, product development, and global sales teams to understand the payer market nuances.
• Develop compelling marketing strategies, thought leadership content, and campaigns to generate leads and foster growth.
• Understand and adapt to the evolving B2B and B2C needs of this complex channel.
• Provide sales enablement and strategic growth support for the Payer channel and Whole Health Solutions.

Qualifications

Required:

• 8+ years of marketing experience.
• 8+ years managing projects from planning to execution.
• 8+ years handling multiple deliverables and projects simultaneously.
• 8+ years proficiency with Microsoft Office Suite.
• 5+ years developing and executing B2B marketing strategies.

Preferred:

• Healthcare industry experience.
• Effective communication with senior leaders and stakeholders.

Additional Details

Salary range: $106,800 - $194,200 annually, based on full-time employment and various factors. Benefits include comprehensive packages, incentives, stock purchase options, and 401k contributions. The role is remote within the U.S.

Application deadline: Minimum 2 business days or until a sufficient candidate pool is reached.

Company Commitment

UnitedHealth Group is committed to diversity, equity, and inclusion, and to delivering equitable care. We are an Equal Employment Opportunity employer and a drug-free workplace.