Associate Director, Paid Media

Direct Agents, Inc.; New York (NY); On-site; USD 100,000 - 120,000; Full time

Job summary

An innovative firm is seeking an experienced Associate Director of Paid Media to lead customer acquisition strategies and manage a talented team. This role emphasizes the importance of effective communication, analytical skills, and a deep understanding of biddable media channels. The ideal candidate will thrive in a collaborative environment, driving performance through innovative solutions and strategic insights. With a focus on work-life balance, this position offers a 4-day work week and flexible PTO. Join a dynamic team that works with premier brands and fosters a culture of growth and inclusivity in the digital marketing space.

Benefits

4-Day Work Week

Flexible PTO

Comprehensive Paid Parental Leave

Premium Healthcare

Citibike Membership

Fitness Reimbursement

Dog-Friendly Office

MacBook Pro

Mentorship Programs

Team Events

Qualifications

• 5+ years managing biddable paid media campaigns, preferably at an agency.
• Expert understanding of at least one biddable channel and customer acquisition.

Responsibilities

• Drive paid media strategy for agency accounts across various channels.
• Lead and develop a team to achieve performance KPIs and optimize campaigns.

Skills

Paid Media Strategy

Communication Skills

Analytical Skills

Problem-Solving Skills

Team Management

Customer Acquisition

Multi-tasking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Advertising

Bachelor's Degree in Engineering

Bachelor's Degree in Finance

Bachelor's Degree in Math

Tools

AI-Powered Workflows

Kanopy AI

Job description

Direct Agents is looking for an experienced Associate Director, Paid Media, to develop an effective customer acquisition strategy, gain confidence from clients, and assist with in-platform tactics when necessary.

This NYC based role has a competitive salary range of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance. Potential bi-annual bonus pay is based on company and individual performance.

KEY RESPONSIBILITIES

• Drive overall biddable paid media strategy for agency accounts (social, search, programmatic)
• Communicate your vision to clients including rationale and data behind your decisions
• Lead team and clients to achieve performance KPIs and provide assistance including optimizations and campaign troubleshooting
• Manage, develop and guide a team of analysts
• Develop innovative media solutions and strategies
• Develop new processes for operational efficiencies, inclusive of leveraging technology
• Create and lead effective client presentations
• Be able to inspire and grow team members through leadership, training and thought leadership
• Work with business development to audit and develop custom pitches
• Maintain relationships with key vendors, always functioning on the cutting edge of technologies
• Speak at leading industry conferences and panels as well as host videos and webinars

YOUR BACKGROUND

• 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
• Paid search experience is a plus
• Experience managing teams a plus
• Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
• Excellent communication skills and record of getting buy-in from client stakeholders
• Excellent analytical and problem-solving skills
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Have an expert understanding of customer acquisition and direct response online marketing
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math

WHY DIRECT AGENTS

Work-Life Balance

• 4-Day Work Week: Join our innovative pilot program designed for sustained productivity and well-being
• Flexible PTO: Up to 24 days annually based on seniority, plus paid birthdays and volunteer days
• Family Support: Comprehensive paid parental leave and family-friendly policies

Comprehensive Benefits

• Premium Healthcare: Full coverage options including One Medical, KindBody, and mental health support
• Wellness Perks: Citibike membership, fitness reimbursement, and wellness programs
• Community: Dog-friendly office, team events, and an inclusive culture that celebrates diversity
• Modern Tech Setup: MacBook Pro and premium software tools

Innovation & Growth

• AI-Driven Innovation: Harness AI-powered workflows to optimize strategies and drive impactful results
• Future-Forward Tech: Access proprietary tools like Kanopy AI and custom GPTs for advanced marketing solutions
• Career Development: Shape your path through mentorship, training programs, and direct access to leadership
• Industry Impact: Contribute to thought leadership and strategic initiatives that drive agency innovation

Outstanding Environment

• Work with premier brands like Marvel, NBA, and NYSE while maintaining boutique agency creativity
• Direct Agents is proud to be an equal opportunity employer. Join us in shaping the future of digital marketing!