Associate Director, Omnichannel Therapeutic Area Lead (Hybrid)

Otsuka Pharmaceutical Companies (U.S.); Princeton (NJ); Hybrid; USD 80,000 - 150,000; Full time

Job summary

An innovative healthcare company is seeking an Associate Director to lead omnichannel initiatives, enhancing customer experiences through strategic planning and execution. This hybrid role involves collaboration across teams, focusing on customer insights and analytics to drive impactful solutions. With a commitment to patient empathy and education, the position offers a dynamic environment where your leadership can significantly influence the organization's success. Join a forward-thinking team dedicated to improving health outcomes worldwide and thrive in a culture that values inclusivity and professional growth.

Benefits

Comprehensive health coverage

401(k) match

Tuition reimbursement

PTO

Qualifications

• 5-7 years in omnichannel/multi-channel marketing.
• Experience with AI and Machine Learning models.

Responsibilities

• Lead development and implementation of customer experience design.
• Drive adoption of omnichannel methods and provide training.

Skills

Omnichannel Marketing

Customer Journey Mapping

AI and Machine Learning

Communication Skills

Leadership Skills

Education

B.A. or B.Sc. degree

MBA or advanced degree

Tools

Customer Experience Platforms

Job description

Associate Director, Omnichannel Therapeutic Area Lead (Hybrid)

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Job Overview

Otsuka Pharmaceutical is a global healthcare company committed to creating innovative products for better health worldwide. We focus on pharmaceutical and nutraceutical products to meet unmet medical needs and maintain everyday health.

The Omnichannel Center of Excellence drives innovation and builds capabilities to enhance our impact. We prioritize customer centricity and patient empathy to support disease education, awareness, and treatment access.

Role Summary

The Omnichannel Therapeutic Area Lead is responsible for leading and championing the adoption of omnichannel capabilities across the organization, translating business needs into analytical and technical solutions, and providing actionable insights to enhance customer journeys. The role reports to the Director, Omnichannel Business Partner and is based in Princeton, NJ, with a hybrid work model and travel as needed.

Key Responsibilities

1. Lead development and implementation of customer experience design and omnichannel expertise.
2. Develop and execute customer-centric integrated experiences across various touchpoints.
3. Drive adoption of omnichannel methods, providing training and support on analytics and technology.
4. Collaborate with brand teams to develop and execute plans.
5. Monitor and improve the performance of omnichannel initiatives.
6. Identify and escalate risks, ensuring compliance and collaboration across teams.
7. Maintain understanding of customer insights and apply them to campaigns.
8. Participate in strategic planning and partner with legal and regulatory teams.
9. Address challenges proactively and foster strong relationships through in-person presence.
10. Prioritize initiatives aligned with strategic goals and foster a learning mindset.

Minimum Qualifications

• 5-7 years in omnichannel/multi-channel marketing.
• B.A. or B.Sc. degree.
• Experience with AI and Machine Learning models.
• Experience working with creative and media agencies.
• Customer journey mapping experience.

Preferred Skills and Abilities

• MBA or advanced degree.
• Technical knowledge of customer experience platforms.
• Experience in a matrixed environment and pharmaceutical regulations.
• Strong communication and leadership skills.
• Ability to manage multiple priorities in a fast-paced environment.

Benefits

• Comprehensive health coverage, 401(k) match, tuition reimbursement, PTO, and other benefits.

Core Competencies

• Accountability, strategic thinking, patient/customer focus, impactful communication, collaboration, and development.

Additional Information

Otsuka is an equal opportunity employer. We promote a safe, inclusive work environment and do not tolerate discrimination. For accommodations, contact our HR team.