Associate Director, Omnichannel Media Strategy

Sanofi Group; Cambridge (MA); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Parental leave 14 weeks

Competitive compensation

Job summary

Sanofi Group in Cambridge, MA seeks an Associate Director of Media Strategy & Planning to lead integrated media strategies across Dermatology, Respiratory, and Gastroenterology brands. You will partner with Brand, Digital, Analytics, and agencies to drive omnichannel plans and ROI across DTC and HCP channels.

The role requires 8+ years in media strategy with pharma experience and a collaborative leadership style in a complex matrix environment.

Qualifications

• 8+ years of experience in media strategy, digital marketing, or omnichannel marketing.
• Pharmaceutical/media experience on brand, agency, or pharma consulting.
• Experience with both HCP and DTC media.

Responsibilities

• Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
• Serve as the primary strategic media partner to Brand Marketing teams across Dermatology, Respiratory, Gastroenterology; translate brand strategies into integrated omnichannel media plans.
• Oversee media budget allocation, forecasting, channel investment strategies, and performance against objectives; identify opportunities to improve efficiency and maximize ROI.
• Lead and manage the brand's Media Agency of Record (AOR); ensure effective planning, execution, optimization, governance, and capability development.
• Establish and communicate KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness and inform optimization.
• Partner with Data/Analytics/Insights/Omnichannel teams to identify optimization opportunities and cohesive engagement strategies.
• Drive innovation through audience-first planning, advanced targeting strategies, and emerging media technologies.
• Collaborate with Brand, Digital, Operations, Procurement, Legal, Finance, agency, and alliance stakeholders for compliant execution.
• Stay current on healthcare media trends and measurement methodologies; identify opportunities to strengthen media capabilities.
• Contribute to GTMC transformation by championing agile ways of working and standardization.

Skills

Media strategy

Omnichannel marketing

DTC/HCP media

Pharma industry experience

Stakeholder management

Education

Bachelor's degree

Job description

Sanofi Group in Cambridge, MA seeks an Associate Director of Media Strategy & Planning to lead integrated media strategies across Dermatology, Respiratory, and Gastroenterology brands. You will partner with Brand, Digital, Analytics, and agencies to drive omnichannel plans and ROI across DTC and HCP channels.

The role requires 8+ years in media strategy with pharma experience and a collaborative leadership style in a complex matrix environment.