Associate Director, Media Strategy & Planning

Sanofi; Cambridge (MA); On-site; USD 150,000 - 190,000; Full time

Job summary

Sanofi in Cambridge, MA is seeking an Associate Director of Media Strategy & Planning to lead integrated media strategies that align with franchise objectives and drive measurable business outcomes. You will partner with Brand, Digital, Analytics, and agency teams to oversee strategy, planning, and optimization across channels and indications.

You will navigate a complex matrix environment, influence stakeholders, and bring innovative thinking to DTC and HCP engagement while delivering

Qualifications

• Bachelor's degree required.
• 8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required (brand side, agency side, or relevant consulting/pharma media experience considered).
• Experience with both HCP and DTC media required.

Responsibilities

• Lead development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, channel plans, and investment priorities across indications.
• Serve as strategic media partner to Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology.
• Oversee media budget allocation, forecasting, and channel investment strategies while maximizing ROI.
• Manage the brand's Media Agency of Record (AOR) and ensure effective planning, execution, and optimization.
• Establish KPIs, measurement frameworks, and learning agendas to demonstrate media effectiveness and guide optimization.
• Collaborate with Data, Analytics, Insights, Omnichannel, and Brand teams to identify optimization opportunities.
• Drive innovation through audience-first planning and emerging media technologies.
• Ensure compliant, efficient execution with stakeholders across Brand, Digital, Operations, Procurement, Legal, Finance, and agencies.
• Stay current on healthcare media trends and measurement methodologies to strengthen capabilities.
• Contribute to GTMC transformation initiatives promoting agile ways of working and standardized processes.

Skills

Media planning

Omnichannel marketing

Stakeholder collaboration

Education

Bachelor's degree

Job description

Job Title: Associate Director, Media Strategy & Planning

Location: Cambridge, MA

About The Job

The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across Sanofi, bringing value and excellence to our commercial operations through innovative technology, standardized processes, and customer‑centric engagement.

The North America Go-to-Market Capabilities Omnichannel (NA GTMC OC) team supports Sanofi's North American businesses by delivering meaningful, agile, and customer‑focused marketing across channels. The team includes omnichannel strategy, media, web, personalization, campaign management, operations, and transformation capabilities that help brands accelerate business outcomes while improving customer experiences.

The Associate Director, Media Strategy & Planning serves as a strategic media lead for one of Sanofi's largest and most dynamic brands. This role is responsible for developing and leading integrated media strategies that support customer engagement, advance franchise objectives, and drive measurable business outcomes. Partnering closely with Brand, Digital, Analytics, and agency teams, this individual will oversee media strategy, planning, execution, and optimization across multiple channels and indications. The successful candidate will be a highly collaborative leader who can navigate a complex matrix environment, influence cross‑functional stakeholders, and bring innovative thinking to DTC and HCP engagement while delivering best‑in‑class media performance.

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world.

About Sanofi

We’re an R&D‑driven, AI‑powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

• Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
• Serve as the primary strategic media partner to the Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology, actively participating in annual brand planning and translating brand strategies into integrated omnichannel media plans.
• Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives while identifying opportunities to improve efficiency and maximize return on investment.
• Lead and manage the brand's Media Agency of Record (AOR), ensuring effective planning, execution, optimization, performance measurement, governance, and ongoing capability development.
• Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness, inform optimization decisions, and support franchise growth.
• Partner closely with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, generate actionable recommendations, and ensure cohesive customer engagement strategies across channels.
• Drive innovation through audience‑first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches that enhance customer experience and business outcomes.
• Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective execution of all media initiatives.
• Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations, proactively identifying opportunities to strengthen the brand's media capabilities and competitive advantage.
• Contribute to broader GTMC transformation initiatives by championing agile ways of working, standardization, continuous improvement, best‑practice sharing, and the evolution from indication‑based planning to specialist‑centric engagement models.

Basic Qualifications

• Bachelor's degree required.
• 8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
• Pharmaceutical media experience required (brand side, agency side, or relevant consulting/pharma media experience considered).
• Experience with both HCP and DTC media required.

Preferred Qualifications

• Experience supporting specialty pharmaceutical brands and/or multi‑indication portfolios.
• Experience managing media agencies and cross‑functional stakeholder relationships.
• Both agency‑side and brand‑side experience.
• Agency experience is strongly preferred.
• MBA or advanced degree preferred.

Why choose us

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
• Bring the miracles of science to life alongside a supportive, future‑focused team.
• Enjoy a thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender‑neutral parental leave. Thrive in inclusive, high‑performing teams where every role matters and every voice helps shape what’s next.
• Make an impact across borders and functions, collaborating with leaders to turn complex challenges into real‑world solutions.
• Make your work count by supporting a company that brings life‑changing treatments to millions — and is committed to doing right by patients, communities, and the planet.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.