Associate Director of Marketing and Sales Athletics

Creighton University; Fort Wayne, Omaha (IN, NE); On-site; USD 50,000 - 80,000; Full time

Job summary

An established industry player in collegiate athletics is seeking an Associate Director of Marketing and Sales to elevate fan engagement and drive revenue growth. This dynamic role involves collaborating with various departments to create innovative marketing strategies, manage brand initiatives, and enhance the overall fan experience. The ideal candidate will possess strong interpersonal and organizational skills, along with a commitment to diversity and inclusion. Join a team that values creativity and teamwork, and help shape the future of fan engagement in collegiate sports.

Qualifications

• 3+ years experience in marketing or communications roles, preferably in athletics.
• Proficiency in brand strategy and ticket sales management.

Responsibilities

• Develop marketing plans to boost attendance and revenue for sports.
• Oversee advertising efforts across various platforms and media.

Skills

Interpersonal Skills

Organizational Skills

Time Management

Data Analytics

Marketing Strategy

Brand Management

Education

Bachelor's Degree in Journalism

Bachelor's Degree in Communication

Bachelor's Degree in Marketing

Master's Degree (Preferred)

Tools

Microsoft Office

TM1 Marketing Software

Job description

Job Title: Associate Director of Marketing and Sales

The Associate Director of Marketing and Sales collaborates with the Executive Associate Athletic Director for External Affairs, the Associate Director of Fan Experience, and the Marketing Graduate Assistant to enhance fan attendance, brand awareness, and revenue for Creighton Athletics. The role requires effective teamwork with student-athletes, coaches, and staff, alongside strong interpersonal, organizational, and time management skills. A commitment to diversity and promoting inclusive excellence is essential. This position oversees the Marketing Graduate Assistant and gameday intern group in coordination with the Associate Director of Fan Experience.

About Creighton University Athletic Department

Located in Omaha, Nebraska, Creighton University competes in NCAA Division I as a member of the BIG EAST Conference. The department is seeking applications for the position of Associate Director of Marketing and Advertising, reporting to the Executive Associate Athletic Director for External Operations.

Key Responsibilities

1. Develop and implement marketing and ticket plans for select sports to increase attendance and revenue, collaborating with communications, creative, ticketing, and other departments.
2. Oversee all advertising efforts, including copyrighting, scripts, social media, and print advertising.
3. Manage licensing and brand strategies, serving as the main contact with retailers and vendors.
4. Coordinate ticket strategies and campaigns to meet financial goals.
5. Utilize data analytics to optimize marketing strategies and fan engagement.
6. Innovate methods to attract new fans and retain existing ones through ticket sales and memberships.
7. Support growth of corporate partnerships and manage key relationships.
8. Explore emerging technologies for branding and promotion.
9. Assist in enhancing the in-venue fan experience and campus communication efforts.
10. Perform other duties as assigned.

Collaborating Units

• Athletic Communications
• Ticket Office
• Creative Services
• Broadcasting and Interactive Media
• Corporate Sales and Sponsorship

Qualifications

• Bachelor’s degree in Journalism, Communication, Marketing, Sports Management, or related field; Master’s degree preferred.
• At least 3 years of experience in marketing, communications, or leadership roles (Graduate Assistant experience accepted).
• Experience in marketing plans, brand strategy, or ticket sales.
• Budget management experience.
• Experience in Division I athletics or professional sports.
• Proficiency in Microsoft Office and TM1 marketing software.
• Willingness to work flexible hours, including nights and weekends.

Our Commitment

Creighton University values diversity and is committed to providing a safe, inclusive environment free from discrimination. We welcome applicants from all backgrounds and uphold equal opportunity policies.