Associate Director of Digital Content Strategy

University of Colorado Boulder; Boulder (CO); On-site; USD 71,000 - 75,000; Full time

Benefits offered by this job

Athletic Event Tickets

Nike Elite Employee Benefit

Supplemental Camp Pay

Job summary

University of Colorado Boulder is seeking an Associate Director of Digital Strategy for Colorado Athletics, focusing on Women’s Basketball. The role develops and implements social media strategies, creates platform-specific content, and elevates the program’s digital presence through storytelling, video production, and photography.

The position leads content calendars, covers games and events, and collaborates with Athletics Communications and Marketing.

Qualifications

• Bachelor's degree (or equivalent experience) in Communications, Digital Media, Marketing, or related field
• At least 3 years of experience in social media management and digital content creation
• Experience using video editing, graphic design, or photography software
• Familiarity with major social media platforms and current digital content trends
• Proven ability to create and publish engaging social media content

Responsibilities

• Manage the day-to-day operations of Colorado Women's Basketball's official social media accounts across Instagram, X, TikTok, Facebook
• Assist in running the Athletics main account as directed by the Director of Digital Strategy
• Develop and schedule engaging content to boost visibility, engagement, and brand awareness
• Create and maintain content calendars aligned with team schedules and promotions
• Provide real-time coverage of games, practices, and events; support NIL storytelling initiatives
• Collaborate with Creative Services for content concepts and visual direction
• Track performance and adjust strategy to grow audiences and engagement

Skills

Social media management

Digital content creation

Photography

Video production

Graphic design

Adobe Creative Cloud

Education

Bachelor's degree or equivalent experience

Tools

Adobe Photoshop

Premiere Pro

Lightroom

Job description

Job Summary

CU Boulder encourages applications for an Associate Director ofDigital Strategy! This role is responsible for developing andimplementing the social media strategy of Colorado Athletics with aprimary focus on Colorado Women’s Basketball. This position willplay a key role in elevating the program's digital presence throughcreative storytelling, social media management, photography,graphic design, and short-form video production. Working collaboratively with the Creative Services team, Women'sBasketball staff, and Athletics Communications and Marketing, thisposition will create compelling, platform-specific content thatshowcases student-athletes, coaches, team culture, and the overallColorado Women's Basketball brand along with any other programassigned by the Director of Digital Strategy. The Associate Director will take point in managing the program'sofficial social media accounts, developing content calendars,assist in producing original creative assets, and providingcoverage of games, practices, team activities, recruitinginitiatives, and special events. This individual should be highlycreative, organized, and comfortable working in a fast-pacedcollegiate athletics environment. The successful candidate will have a strong understanding ofemerging social media trends, digital storytelling, with theability to capture, edit, and publish engaging content acrossmultiple platforms. This position is responsible for promoting the philosophy andobjectives of the intercollegiate athletics program, includingadherence to the Athletic Department's Mission Statement, CoreValues, Policies and Procedures, and the rules and regulations ofthe University, Big 12 Conference, and NCAA. CU is an Equal Opportunity Employer and complies with allapplicable federal, state, and local laws governingnondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect anddignity, and we encourage individuals from all backgrounds toapply, including protected veterans and individuals withdisabilities.

Who We Are

As one of 34 U.S. public research institutions belonging to theprestigious Association of American Universities (AAU)—and the onlymember in the Rocky Mountain region—our goal at CU Boulder is todirectly affect Colorado communities through collaborativeresearch, innovation, and entrepreneurship. Our faculty, staff, andstudents work with the broader community to establish outstandingconnections that have lasting outcomes—both across Colorado andaround the world.

What Your Key Responsibilities Will Be

Social Media Management and Strategy

• Manage the day-to-day operations of Colorado Women'sBasketball's official social media accounts, including Instagram,X, TikTok, Facebook, and emerging platforms.
• Assist in running the main account of athletics as assigned bythe Director of Digital Strategy.
• Develop and implement engaging social media content thatincreases visibility, audience engagement, and brand awareness forthe Women's Basketball program and other sports as assigned.
• Create and maintain comprehensive social media contentcalendars that align with team's schedules, promotionalinitiatives, and overall departmental strategy.
• Provide real-time social media coverage of games, practices,press conferences, team events, and other basketball-relatedactivities.
• Develop creative concepts and social-first storytellinginitiatives that highlight student-athletes, coaches, teamaccomplishments, and program culture.
• Identify and incorporate emerging social media trends, platformfeatures, and standard processes to keep the program's digitalpresence relevant and engaging.
• Monitor audience engagement, platform performance, and contenteffectiveness to identify opportunities for growth.
• Maintain consistency with Colorado Athletics branding,messaging, and social media standards.

Digital Content Creation and Production

• Capture, produce, and edit original short-form video contentfor social media platforms, including Instagram Reels, TikTok, andother digital channels.
• Assist in graphic design and photography needs in collaborationwith the graphic design team within creative services.
• Lead recruiting visit media days and assist in contentcollection.
• Collaborate with the Creative Services team on contentconcepts, visual direction, and production needs.
• Assist with content that supports student-athlete personalbranding and Name, Image, and Likeness (NIL) storytellinginitiatives.
• Organize and maintain digital content assets, includingphotography, video footage, and graphics.

Content Planning and Program Support

• Collaborate with Women's Basketball staff and assigned programsto identify storytelling opportunities and develop content thatsupports the program's overall brand and recruitinginitiatives.
• Work closely with Athletics Communications, Marketing, andCreative Services to coordinate content coverage and promotionalefforts.
• Assist coaching staffs in recruiting calendar and supportingcreative assets needed in recruitment of student athletes.
• Assist in developing digital campaigns that promote games,ticket sales, fan engagement, community outreach, and specialevents.
• Support content needs related to recruiting visits, teamannouncements, student-athlete features, and program landmarks, inaccordance with applicable NCAA and institutional policies.
• Help coordinate content production schedules and ensure timelydelivery of digital assets.
• Collaborate with student-athletes and coaches to developauthentic and engaging social media content.

Analytics and Digital Engagement

• Track social media performance, including audience growth,engagement, reach, and content effectiveness.
• Assist in evaluating social media trends and analytics toepromote content performance.
• Find opportunities to increase engagement and expand theWomen's Basketball program, athletics account and other programs asassigned.
• Work closely with student athletes to grow personal brand andcollaborate centrally within CU Athletics.
• Provide periodic social media performance updates and contentrecommendations.
• Monitor platform developments and recommend creative approachsto digital storytelling.

What You Should Know

• This position will be working in-person.
• Evenings, weekends, and holidays may be required depending onbusiness needs.

What We Can Offer

$70,900 - $75,000. Relocation assistance is available within Athletics Department Guidelines.

• Athletic Event Tickets: Per Athletic Department Policy and NCAAregulations
• Nike Elite Employee Benefit: Per Nike Elite Policy
• Supplemental Camp Pay: Per Athletic Department Summer CampPolicy

Benefits

At the University of Colorado Boulder , we arecommitted to supporting the holistic health and well-being of ouremployees. Our comprehensive benefits package includes medical,dental, and retirement plans; generous paid time off; tuitionassistance for you and your dependents; and an ECO Pass for localtransit. As one of Boulder County’s largest employers, CU Boulderoffers an inspiring academic community and access to world-classoutdoor recreation. In fact, CU Boulder has been named one of Forbes' America's BestLarge Employers , ranking #4 among large employers in Coloradoand #28 among universities nationwide. Explore additional perks andprograms through the CU Advantage program.

Be Statements

Be ambitious. Be groundbreaking. Be Boulder.

What We Require

• Bachelor's degree (or equivalent experience) in Communications,Journalism, Digital Media, Marketing, Graphic Design, SportsManagement, or a related field.
  • Equivalent combination of education and experience maysubstitute.
• Three (3) years experience in social media management, digitalcontent creation, photography, video production, graphic design, ora related field.
• Experience using video editing, graphic design, or photographysoftware.
• Familiarity with major social media platforms and currentdigital content trends.
• Demonstrated ability to create and publish engaging socialmedia content.

What You Will Need

• Strong understanding of social media platforms, includingInstagram, TikTok, X, and Facebook.
• Ability to capture and edit short-form video contentspecifically designed for social media.
• Working knowledge of photography, camera equipment, and basicphoto editing techniques.
• Proficiency with Adobe Creative Cloud, including Photoshop,Premiere Pro, Lightroom, or similar creative software.
• Ability to design engaging social media graphics consistentwith established brand standards.
• Strong creative storytelling skills and an understanding ofsports-related digital content.
• Ability to work independently and collaboratively in a faste-paced athletics environment.
• Phenomenal organizational skills and ability to manage multipleprojects with set timelines.
• Excellent written and verbal communication skills.
• Willingness and ability to work evenings, weekends, andselected travel dates associated with athletic competitions andevents.

What We Would Like You to Have

• Experience creating digital content for a collegiate orprofessional athletics program.
• Experience managing social media accounts for a sports team,brand, or organization.
• Demonstrated portfolio of short-form video production,photography, and graphic design work.
• Experience capturing live sports photography and videocontent.
• Knowledge of women's basketball and the collegiate athleticslandscape.
• Experience developing creative content featuringstudent-athletes and coaches.
• Proven success growing social media audiences and increasingengagement.
• Familiarity with NCAA, conference, and institutional policiesrelated to athletics communications and social media.