Associate Director, Digital Content for Women’s Basketball

University of Colorado Boulder; Boulder (CO); On-site; USD 71,000 - 75,000; Full time

Benefits offered by this job

Athletic Event Tickets

Nike Elite Employee Benefit

Supplemental Camp Pay

Job summary

University of Colorado Boulder is seeking an Associate Director of Digital Strategy for Colorado Athletics, focusing on Women’s Basketball. The role develops and implements social media strategies, creates platform-specific content, and elevates the program’s digital presence through storytelling, video production, and photography.

The position leads content calendars, covers games and events, and collaborates with Athletics Communications and Marketing.

Qualifications

• Bachelor's degree (or equivalent experience) in Communications, Digital Media, Marketing, or related field
• At least 3 years of experience in social media management and digital content creation
• Experience using video editing, graphic design, or photography software
• Familiarity with major social media platforms and current digital content trends
• Proven ability to create and publish engaging social media content

Responsibilities

• Manage the day-to-day operations of Colorado Women's Basketball's official social media accounts across Instagram, X, TikTok, Facebook
• Assist in running the Athletics main account as directed by the Director of Digital Strategy
• Develop and schedule engaging content to boost visibility, engagement, and brand awareness
• Create and maintain content calendars aligned with team schedules and promotions
• Provide real-time coverage of games, practices, and events; support NIL storytelling initiatives
• Collaborate with Creative Services for content concepts and visual direction
• Track performance and adjust strategy to grow audiences and engagement

Skills

Social media management

Digital content creation

Photography

Video production

Graphic design

Adobe Creative Cloud

Education

Bachelor's degree or equivalent experience

Tools

Adobe Photoshop

Premiere Pro

Lightroom

Job description

University of Colorado Boulder is seeking an Associate Director of Digital Strategy for Colorado Athletics, focusing on Women’s Basketball. The role develops and implements social media strategies, creates platform-specific content, and elevates the program’s digital presence through storytelling, video production, and photography.

The position leads content calendars, covers games and events, and collaborates with Athletics Communications and Marketing.